Set up Data Transfer file types

Only available in Google Ad Manager 360.

After Data Transfer is enabled, you can set up the file types for your reports. 

If you’re an administrator, you can update delivery settings as follows:

• Add, remove, and update file types for your Data Transfer reports.
• Select the output format(s) for each file type.
• Add, remove, and reorder fields in Data Transfer files.

You can set any Data Transfer file type to “active” or “inactive.” File types set to active are included in your reports. Billing is based on your number of active file types. When you add or remove file types, your billing automatically updates to reflect the changes. 

Before you begin

• The "Modify data transfer fields" user role permission is required. 
• At least one Data Transfer file type must be added to your Ad Manager network. Learn how to get started with Data Transfer.

Manage Data Transfer file types

All available file types show in your Data Transfer configurations.

1. Sign in to Google Ad Manager.
2. Click Admin and then Data Transfer.
   
3. Under "Output format," review the status for each file type.  
   • Active: Your Data Transfer report will include the output format for the file type.
     This setting is the default. 
   • Inactive: Your Data Transfer report won't include the output format for the file type.
     If you don't want a file to be billed or generated, the status should show "Inactive" for both output formats. 

4. To make changes to a file, under "Event type," click the name.

5. To change the output status of the file, under "Output format," make your selections:
   

   • To activate the file, check the box for one or more output formats (CSV, Parquet). Be sure to save your changes to confirm activation. 

     Note: One file will be produced per activated output format. To view your files, scroll down to "Google Storage page with the files," and take note of the link. Your files are delivered there. Learn more about accessing Ad Manager storage buckets. After you activate a file type, its status can’t be changed for 1 hour (so the first file can generate), and the file type will be billed.

   • To deactivate the file, uncheck the boxes for both output formats. This will turn off the file and remove it from your next billing cycle. Note that the file will be billed for the current cycle during which it was on.

6. To add Data Transfer fields, under "Fields," click Type to search and check the box for one or more fields on the list. Fields show in the report in the order you add them.
   • To remove a field, uncheck its box on the list, or click  on the field name. 
   • To reorder fields, remove fields that appear after or to the right of a field, and include them again in the correct order.
7.  (CSV Files only) To select a separator, under "Separator," click  and choose the separator you want to appear between field values in your files.
   Note: The default separator is a comma ( , ). If the character you choose for a separator appears within the text of the field values in the Data Transfer file, it will be stripped out.

   For example, if you choose a comma ( , ) as the separator, the comma would be removed from the field value "Catherine's Bakery, LLC". This example would become "Catherine's Bakery LLC" in the Data Transfer file.

8. To save your changes, click Save, and then Save and continue to confirm.

How long until my files show the changes?

Saved changes appear in the following hour's file. For example, if you update your Data Transfer settings at 10:30 AM, the 11:00 AM file and all following files will use the updated settings. All file generation timestamps are in Pacific Standard Time (PST).

If you remove a field, that field's data is not included in Data Transfer files generated and delivered after that point. You can add the field again, but any files delivered while the field was removed will not contain the field's data. Data cannot be retroactively filled into a previously delivered file.