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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Report and optimize
Optimizations for your network
The Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. It now includes helpful graphics for all UI steps to minimize guesswork. You may see opportunities labeled "Easy setup" for quick wins, expert-guided consultations, or general suggestions for increasing revenue. Check often to find your latest strategy and tailored insights.
Manual experiments for key-values in Premium reporting
We’ve launched manual experiments for key-values in Premium reporting, providing a native A/B testing framework to validate your KV strategies. This feature allows you to move beyond guesswork by comparing control and treatment variants with statistical significance directly within Ad Manager. By managing the full testing lifecycle natively, you can eliminate manual analysis and use granular insights to refine your KV structures for maximum revenue and engagement.
To access this new experiment, enable Premium reporting via the Advanced features section in your Admin settings. Once enabled, manual experiments can be found under "Optimization." Read more about how to access Premium Reporting and run a manual experiment in the Ad Manager Help Center.
Other Product or Help Center updates
Euro changeover for Bulgarian LEV (BGN)
On February 1, 2026, Bulgaria will be changing their official currency from BGN to EUR. In preparation, we will be deprecating the BGN currency in Google Ad Manager. Networks will not see any changes in their billing or payments, and we do not expect the switch to affect line item delivery. We will be sending affected networks detailed instructions to best prepare for the BGN deprecation in Google Ad Manager.
Coming soon
Run Interactive reports for orders and line items
You’ll soon be able to generate an Interactive report from your orders and line Items in Ad Manager. Once launched, you’ll find “Run report” buttons for these items that open an Interactive report.
Details on the migration to Interactive reports
- January 2026 update: Soon, eligible reports you run in the Reports tool will open in Interactive reports. An option to view the report in the Reports tool instead will be available for a limited time.
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.