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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage inventory
Launched "Email collection" user choice for Offerwall
This feature allows publishers to add an email collection option to Offerwall, giving users the choice to provide their email address in exchange for site access. Offerwall implements the collection form directly, meaning no code changes are needed on your site to begin gathering addresses for newsletters or loyalty programs. This helps you diversify engagement strategies and build direct relationships with your audience. Learn more about how to set up email collection.
Report and optimize
Optimizations for your network
The Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. It now includes helpful graphics for all UI steps to minimize guesswork. You may see opportunities labeled "Easy setup" for quick wins, expert-guided consultations, or general suggestions for increasing revenue. Check often to find your latest strategy and tailored insights.
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Fields: Many additional fields are now available in Interactive reports, including:
- 17 Audience segment fields (including Device size breakdowns and User list cost)
- 19 Partner management and finance fields
- 5 Video delivery fields (including Continuous play, Stitcher, and Request duration)
- Note that in the Historical report type, all non-deprecated fields are now available in Interactive reports.
- Metrics: Many additional metrics are now available in Interactive reports, including:
- 19 Active View metrics (covering Total, AdSense, and Ad Exchange viewability)
- 5 Total GRR revenue metrics (Gross and Net)
For the full list, visit Recent updates based on your feedback.
Coming soon
Per-bidder floors
Next week, we’ll be adding the ability for you to set floor prices for specific programmatic bidders in pricing rules. For example, you’ll be able to create a rule that requires Bidder A to bid at least $5, while allowing all other bidders to compete at a $2 floor.
In preparation for this launch, we will be renaming “unified pricing rules” to “pricing rules” this week. No action is required from publishers.
First-party identifiers data deletion API
We’ll soon offer a data deletion API for Publisher provided identifiers (PPID) and Publisher first-party IDs that aligns with the IAB Data Deletion Request Framework.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.