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Check this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage Inventory
Enhanced Private Auctions launch
Enhanced Private Auctions is now available to all Ad Manager partners. It offers streamlined deal-making workflows, advanced targeting capabilities, and reduced operational overhead. Ad Manager has also launched an API for Private Auctions which enables a seamless integration with all of your primary booking tools. Learn more about recent improvements to Private Auctions.
Deprecating Ad Technologies opt-in in Protections
The Ad Technologies opt-In control in Ad Manager Protections is deprecated. This control, which requires publishers to opt in to specific technologies from a blocklist, has become obsolete. The control may negatively impact revenue in its default state, and its privacy and brand safety functionalities are no longer effective. No action is required from publishers.
- Publishers will continue to block VPAID by default, and can opt in on specific inventory. All existing settings with respect to VPAID will remain unchanged.
- To manage ad tech vendors in regulatory regions, please continue to use your CMP to collect and manage user consent as necessary.
Traffic and deliver ads
Publisher provided signals in reservation targeting
We're rolling out publisher provided signals (PPS) in reservation targeting in the coming weeks. This feature lets you easily target PPS-mapped entities directly from the targeting picker. Learn more about publisher provided signals.
Report and Optimize
Traffic explorer: Enhanced filtering capabilities
Beginning the week of July 14, and rolling out over Q3, Ad Manager's Traffic explorer will introduce 3 new filter dimensions, offering publishers more precise control over data analysis. These additions enable filtering by CPM ranges in USD, Advertiser, and Line item type.
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Report types: Ad speed, Real-time Video, and YouTube Consolidated report types are now available in Interactive reports. Support for additional report types is coming soon. Learn more about report types in Interactive reports.
- Analytics: Most analytics dimensions and metrics are now available through the Historical report type in Interactive reports. Note that the Analytics report type, along with some of its dimensions and metrics, are deprecated. The report type will remain available in the Reports tool until its removal in 2026.
- Migrate reports: You can now migrate compatible saved reports from Reports to Interactive reports.
- Excel files in scheduled reports: You can now schedule reports to include Excel file attachments and header choices (localized or API).
View other Interactive report updates based on your feedback.
Coming soon
Certified CMP enforcement on CTV inventory begins July 31, 2025
Beginning July 31, we will start enforcing the requirement to use a certified CMP on CTV inventory. Once enforcement begins, CTV ad requests that lack a TC string from a certified CMP will be eligible for Limited ads only.
Total optimization lift (%) metric deprecated
The Total optimization lift (%) metric has been deprecated in the Reports tool and will be removed from Ad Manager in early 2026. This metric became irrelevant in 2019 after the transition to first-price auction.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.