Follow along: Blog | YouTube | X | Optimization tips
Welcome to the Google Ad Manager release notes, your destination for staying informed about our latest platform updates, system enhancements, and new feature rollouts.
These announcements are usually published every other Monday, so we recommend bookmarking this page and checking back bi-weekly to see what's new. For previous releases, you can review the archive.
Manage inventory
Unlink apps from app stores
You can now unlink an app from its app store listing if it was associated incorrectly or if the connection is no longer needed. By using the "Clear store details" option in your app settings, you can return an app to an "unlinked" or "unpublished" status.
Sunset of the "Backwards" web interstitial trigger
Navigating backward using a browser's back button no longer triggers an Ad Manager web interstitial across any supported browsers (including Chrome, Edge, and Opera). This update applies automatically to all publishers opted in to the "Backwards" trigger and requires no publisher action. The change ensures compliance with Google Search's new policy against "back button hijacking."
Mobile fallback ads format support expansion
Mobile fallback ads in Google Ad Manager 360 now support all ad formats, expanding beyond the previously supported rewarded and interstitial formats.
Policy
Connected TV (CTV) app support in Policy Center
Policy Center now fully supports CTV apps. Publishers can receive in-product notifications and email notifications for CTV app policy violations, review screenshots (when available) of the policy violations to help pinpoint the underlying issue, and submit appeals via the Policy Center interface.
Other product or Help Center updates
Publishers based in LATAM countries can now use PayPal Hyperwallet to get paid
We’re expanding the Google AdSense, AdMob, and Ad Manager payout options. Building on the successful launch in the US, China, and Argentina, publishers in Latin America and Caribbean (LATAM) countries, including Aruba, Barbados, Bermuda, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, and Turks and Caicos, can now choose to receive their AdSense, AdMob, or Ad Manager earnings directly into their Hyperwallet account.
PayPal and cash pickup will be available for even more flexibility in how publishers get their payouts. Learn more about PayPal Hyperwallet.
Updated Ad Manager side navigation
We rolled out a positive, functional update to the side navigation interface to better align with Ad Manager's primary workflows and capabilities. It’s now easier for publishers to find what they need, requiring fewer clicks to access the most used features. Note that this is strictly an interface change and doesn’t impact product functionality. This update rolled out for Ad Manager publishers on May 19, 2026, and Ad Manager 360 publishers on June 2, 2026.
Coming soon
Deprecation: Remarketing and interest-based ads for non-Google demand
Soon, we will deprecate the "Remarketing" and "Interest-based category cookies" controls for non-Google demand in Protections to align our controls with corresponding fields in OpenRTB. Removing these controls will also remove the ID redaction behavior currently tied to them. We expect impact to be limited, and encourage you to use ads personalization settings for any serving restrictions. Note that the network level Google Demand control for "Remarketing" will remain for now.