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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage inventory
New Focused banner ads (Beta)
Focused banner ads are a new type of web banner ad experience designed to enhance performance and target ad blindness. This format works by blurring the content located beneath the inline banner ad until a user takes action. Learn more about Focused banner ads or their implementation.
New opportunity available: Maximize revenue with line item setting "All requested sizes"
Currently, Ad Exchange (AdX) line items often require publishers to manually specify ad sizes in two places: the ad request and the line item itself. This redundancy can lead to missed revenue if a size requested by your site or app isn't explicitly listed on the AdX line item. By enabling the "All requested sizes" toggle in AdX line items, you can ensure that all sizes you request (in the tag/SDK) are eligible for that line item.
One important consideration: If this setting is enabled on an AdX line item that serves native ads, any native-only requests are converted to native and banner requests.
Report and optimize
Select an Interactive report type directly within a report
When creating a new report, you can now select a report type directly in the report. To do so, next to “Report type,” click the dropdown and select an option, such as “Ad speed.” Alternatively, on the Interactive reports page, you can still select a report type from the dropdown next to "Create my own report." To learn more, visit Overview of report types in Interactive reports.
End of "New Report" creation in legacy Reports tool
Beginning March 2, 2026, when you select "New report" in the legacy Reports tool, the report will default to the Interactive reports interface. To manage this transition, please begin creating your new reports directly within Interactive reports if you have not yet made the switch. To learn more, visit About the migration to Interactive reports.
Manage versions of an Interactive report with "Publish"
You can now use the "Publish" feature to manage report versioning. Changes to a published report will automatically save as a draft, which can be used to publish a new report version or discarded. Scheduled and shared reports use the latest published report version. Learn more about the "Publish" feature.
Policy
Policy Center screenshot support expanded for app-level violations
The Policy Center now provides app-level screenshots (when available) that correspond to active policy violations. To learn more, visit View examples of your policy issues, regulatory issues, and advertiser preferences.
Other product or Help Center updates
Recent transition to IAB TCF v2.3
All publishers and CMPs were required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by March 1, 2026. Failure to meet this requirement may cause the associated ad request to be defaulted to Limited Ads or dropped entirely, which may impact revenue.
We have introduced a new TCF error report code 1.4 to represent scenarios in which the "Disclosed vendors" section required of all TCF v2.3 strings is missing, malformed, or does not include Google. For details, visit Publisher integration with the IAB Europe TCF and Troubleshooting IAB EU TCF v2.3 implementation.
Euro changeover for Bulgarian LEV (BGN)
Following Bulgaria’s official currency changeover from BGN to EUR, we will be deprecating the BGN currency in Ad Manager on March 10, 2026. Affected networks have been sent detailed instructions on how to best prepare. Details are also available in our Help Center.
Consent syncing for apps launched in the Google CMP
Consent syncing for apps synchronizes user consent decisions across your apps, improving the user experience by eliminating redundant consent prompts. This feature is available if you use European regulations messages in the Google CMP. By minimizing consent fatigue, you can increase user engagement and potentially boost ad revenue.
To use this feature, you'll need to have multiple apps with overlapping users and be able to pass a cross-app user ID to Google via the UMP SDK. Get started in your Privacy Messaging settings.
Coming soon
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in May 2026.
Interactive reports, available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Interactive reports now includes all legacy report types, dimensions, and metrics being migrated. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.
- March update: On the legacy Reports page, we’ll soon add a new status to the "Interactive reports" column to help you identify changes needed for migration. The Action needed status means you’ll need to do one of the following actions before the report can be migrated (check the hover text):
- Update the time range so it’s within the last 3 years
- Remove the deprecated fields
Ads traffic navigator will be available in Premium reporting
Ads traffic navigator will use intuitive visualizations to help you:
- Learn about the life cycle of ads traffic
- Better understand ad performance
- Make data-driven optimizations
- Streamline ads troubleshooting
To access Ads traffic navigator when it’s available, you’ll need to turn on the Premium reporting experience via Advanced features.