This article is to inform publishers about an upcoming change to Ad Manager Reporting.
In Ad Manager Reporting, Interactive reports will replace Reports in 2026.
Interactive reports is already available to all Ad Manager publishers. Interactive reports offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more. We encourage you to try Interactive reports and begin incorporating it into your workflow.
As you familiarize yourself with Interactive reports, you can continue using Reports until later this year if you wish. Reports will be removed from Ad Manager in early 2026.
About Interactive reports
Available to all Ad Manager users, Interactive reports is an enhanced reporting solution that helps you find the information you need, providing a more efficient and insightful reporting experience. With Interactive reports, you can:
- Create and view reports on the same page in Ad Manager. Modify your selections and review updated results.
- Select metrics and dimensions from a search bar, and review all available metrics and dimensions in a dedicated "View all" window. Or, let AI make the selections and generate a report for you.
- Analyze data with comparisons (including percentage change), pivot tables, hierarchical or flat formats, filtering, and sorting.
- Scroll through all results of a report in Ad Manager, without the need to export.
- Use features like export, share, copy, flags, and scheduling.
Migrate reports to Interactive reports
You can now migrate many of your reports from the Reports tool to Interactive reports. Some reports may not yet be eligible to migrate, but check back as they may soon become eligible.
Note: If you update a migrated report in the Reports tool, you can migrate it again. The previously migrated version in Interactive reports will not change. Instead, an additional report is created in Interactive reports. You can delete reports as needed. Any updates made in Interactive reports don’t affect any versions of a report in the Reports tool.
To migrate a report from the Reports tool to Interactive reports:
- Sign in to Google Ad Manager.
- Click Reporting, then Reports.
- On the table, locate the report you want to migrate.
- Under the "Interactive reports" column, check the status of the report:
- Migrate: Indicates the report can be migrated. To create an equivalent report in Interactive reports, click Migrate.
- Open: Indicates the report has already been migrated to Interactive reports. To view the report in Interactive reports, click Open.
- Not yet eligible: Indicates the report can’t yet be migrated due to compatibility issues. If the report becomes eligible for migration, the status will update to "Migrate."
Coming soon: The ability to migrate scheduled reports will soon be available. When this feature is available, the status of eligible scheduled reports will update to "Migrate."
Helpful resources
To help you get started, we’ve compiled the following resources. We encourage you to explore Interactive reports and begin incorporating it into your workflow. If you have any questions or require assistance, reach out to your account manager or Ad Manager support.
Articles in the Ad Manager Help Center
- Create an Interactive report
- Generate an Interactive report with AI
- Export, share, or copy an Interactive report
- Use flags in your Interactive report
- Schedule Interactive reports and set delivery options
Additional learning
Recent updates based on your feedback
Throughout the migration, we're reviewing your feedback for ways to improve Interactive reports. We appreciate all the feedback you've sent so far. Please continue to share your suggestions.
You can review some recent updates we've made based on your feedback here:
Updates based on your feedback (July 2025)
We recently made the following updates to Interactive reports:
- Report types: Ad speed, Real-time Video, and YouTube Consolidated report types are now available in Interactive reports. Support for additional report types is coming soon. Learn more about report types in Interactive reports.
- Analytics: Most analytics dimensions and metrics are now available through the Historical report type in Interactive reports. Note that the Analytics report type, along with some of its dimensions and metrics, are deprecated. The report type will remain available in the Reports tool until its removal in 2026.
- Migrate reports: You can migrate compatible saved reports from Reports to Interactive reports.
- Excel files in scheduled reports: You can now schedule reports to include Excel file attachments and header choices (localized or API).
Updates based on your feedback (June 2025)
Late June: We’ve made updates across a range of features for Interactive reports:
We've added the following new metrics and dimensions to Interactive reports, giving you even deeper insights into your ad performance:
| Dimensions | Metrics |
|---|---|
|
|
Mid-June: We’ve made updates across a range of features for Interactive reports:
- Exporting: We’ve made enhancements to exports to resolve formatting issues associated with Excel and Sheets, including the formatting of currencies and percentages. Exports can include localized column names that mirror the user experience or continue to leverage the API naming convention.
- Dimensions: You can now report on ad unit hierarchy with "Ad unit x" dimensions. In your report results, view a dimension for every level of your ad unit hierarchy, and click into a level (such as "Ad unit 3") for more details. Learn more about the Ad unit x dimensions. We’ve also made improvements to how key-values are chosen and improved the filtering performance for the "Placement (all)" dimension. Separately, the "Advertiser vertical" dimension will be available in the coming days.
- Metrics: Ad Speed reports are now available with creative load time metrics, additional metrics will be added in future releases. Separately, the "Drop-off rate" and "Total active view revenue" metrics will be available in the coming days.
- Dimension and metric tooltips: Tooltips will begin showing in the expanded "View all" picker on the right-side of the panel. Tooltip descriptions are still being added on a rolling basis.
- Dimensions: Introduced the following geographical dimensions (including their corresponding ID dimensions): City, Metro, Region, Postal code, Continent, and Country code
Updates based on your feedback (May 2025)
- Improved performance of filter pickers, including filtering by Ad unit ID (exact ID only, no partial matching).
- Introduced the following dimensions and metrics:
- Dimensions: App SDK version, Auction package deal, Child network, Child network code, Child network ID
- Metrics: Invoiced impressions, Invoiced unfilled impressions, Total fill rate
FAQ
Can I provide feedback about the new Interactive reports tool?
- Sign in to Google Ad Manager.
- Click Reporting, then Interactive reports.
- Under "Name," click the name of an Interactive report.
Note: To do this, you need to have at least one report listed. - In the top-right corner of the report, click Feedback.
- Enter your comment and click Send.
What API should I use with Interactive reports?
Why are some metrics or dimensions from Reports not showing in Interactive reports?
What is the behavior of the Reports tool after the deprecation is announced?
When will other report types be available for Interactive reports?
What will happen to my saved reports in the Reports tool?
