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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Traffic and deliver ads
Autogenerate Ad Exchange line item placeholder creatives
Updates to Ad Exchange line item "Expected creatives" settings now result in the automatic generation of a creative placeholder.
Report and optimize
New reports open in Interactive reports
Eligible reports you run in the Reports tool will open in Interactive reports. An option to view the report in the Reports tool instead will be available for a limited time.
Coming soon
Reminder: Upcoming transition to IAB TCF v2.3
All publishers and CMPs are required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by March 1, 2026. We recommend that you begin this transition well ahead of the deadline. Note that Google’s systems can already accept and process TCF v2.3 strings. Failure to meet this requirement may cause the associated ad request to be defaulted to Limited Ads, which may impact revenue. For details, visit Publisher integration with the IAB Europe TCF.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in May 2026.Interactive reports, available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Interactive reports now includes all legacy report types, dimensions, and metrics being migrated. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.