Follow along: Blog | YouTube | X
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Traffic and deliver ads
Certified CMP support status for Google’s Additional Consent specification is now listed in the Help Center
Additional Consent allows publishers, Consent Management Platforms (CMPs), and partners to gather and propagate additional consent for companies that are not yet registered with the IAB Europe Global Vendor List but are on Google's Ad Tech Providers (ATP) list. In order to help publishers choose a CMP that supports Additional Consent, if the publisher determines it’s right for their business, we’ve published Additional Consent support status by CMP in our Help Center.
Report and Optimize
Interactive reports to replace Reports
In Ad Manager “Reporting,” Interactive reports will replace Reports in 2026. Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
|
We encourage you to try Interactive reports and begin incorporating it into your workflow. As you familiarize yourself with Interactive reports, you can continue using Reports until later this year. For more details, visit About the migration to Interactive reports. |
Introducing the Monthly revenue summary workspace (Beta)
A new Monthly revenue summary workspace is now available in Beta. This workspace provides revenue insights across Google-monetized demand channels, including Ad server, Ad Exchange, Open Bidding, and SDK Bidding. The Monthly revenue summary applies predefined dimensions, metrics, and filters to generate overview charts and detailed breakdowns. Note that the data shown is estimated revenue data from reporting. For more details, visit Using your Monthly revenue summary workspace (Beta).
Other product or Help Center updates
Redesigned Policy center interface
The updated Policy center interface is now available for all publishers in Ad Manager. To view the Policy center, sign in to Ad Manager and click Admin and then Policy center. For more details, visit Introducing the new Policy center.
Coming soon
Upcoming changes to the commonly used set of ad technology providers
The commonly used set of ad technology providers will be updated on or after June 2, 2025, to reflect the ad technology providers that work most closely with publishers globally, based on data we have collected from all programmatic demand sources, as well as meeting our privacy standards. After this date, the list will be periodically updated, and you will be able to find the up-to-date version of the list at Ad technology providers.
You can view the controls and the list of ad technology providers in your account on the European regulations settings page in Privacy & messaging. If you want to prevent automatic updates, select Custom ad partners. This will create a custom list pre-filled with your current selections, which you can then modify as needed.
Protections block for Video Games (Casual & Online) sensitive category will be deprecated soon
On May 15, 2025, we'll start to remove the "Video Games (Casual & Online)" sensitive category from the protections and pricing rules. Once this happens you'll no longer be able to block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category.
- If you don't have any existing blocks or pricing rules that use this category: You don't need to take any action. On May 15, 2025, we'll remove the "Video Games (Casual & Online)" category from Google Ad Manager.
- If you do have existing blocks or pricing rules that use this category: Starting June 15, 2025, the sensitive category “Video Games (Casual & Online)” will no longer be available in Google Ad Manager. This means that you will not be able to block ads from video games, online games, and downloadable games using the “Video Games (Casual & Online)” sensitive category in Protections or set pricing rules specifically for the “Video Games (Casual & Online)” sensitive category. If you have any existing protections that block this category or pricing rules set for this category, then these will no longer apply. If these Protections or pricing rules block or apply to other criteria, those will still apply.
You can still use the "Video Games, Consoles & Accessories" and “Online Games & Puzzles” general categories or their subcategories in Protections to block ads from video games, online games, and downloadable games if you believe these types of ads are unsuitable for your users.