This page displays opportunities designed to help you grow your revenue. Based on our ongoing network analysis, when specific opportunities are identified for you, they appear here as recommendations customized for your network.
You'll also find a list of evergreen strategies and best practices that are always available for all buyers. We encourage you to visit regularly to find new strategies and tailored insights.
Also, be sure to check the Authorized Buyers release notes for the latest product developments, and get acquainted with available features in the Authorized Buyers interface.
Expert-guided optimizations for your network
To get the most value from these high-impact opportunities, we recommend scheduling a free consultation with one of our experts. This service is available only to a select group of buyers and eligibility may change over time. We encourage you to book your consultation to take advantage of this offer.
Self-guided optimizations for your network
Boosting your revenue with these opportunities carefully curated for your network only takes a few clicks. Follow the simple instructions and linked guides to get started.
Proactive optimization strategies for your buyer account
This article is regularly updated with new strategies tailored to your bidding behavior and account health. If you're looking for more ways to scale or if no specific recommendations are currently listed, check back again soon. In the meantime, explore the features below to optimize your performance.
Also, be sure to check out the Authorized Buyers release notes for the latest product developments, and get acquainted with available features in the Authorized Buyers interface.
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Recover filtered bids with RTB BreakoutsIdentify exactly where your spend is being restricted using the RTB Breakouts tool under the "Troubleshooting" menu. This dashboard provides a detailed look at why your bids are being filtered—whether it’s due to losing to floor prices, creative policy violations, or pretargeting settings. By addressing these "top filtering reasons," you can immediately increase your bid eligibility and win more impressions. |
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Analyze "Opportunity Cost" to prioritize fixesNot every bidding error is equal. Use the Opportunity Cost metric within your Troubleshooting reports to get an estimate of how many impressions you missed out on for specific reasons. By focusing on the issues with the highest opportunity cost, you can take the guesswork out of your optimization strategy and focus your technical resources on the fixes that will most significantly improve your bottom line. |
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Maintain creative health for seamless deliveryAvoid delivery gaps by proactively managing your assets in the Creatives section. With real-time status updates and disapproval reasons, you can resolve technical issues—such as SSL non-compliance or heavy file loads—before they impact your active campaigns. Ensuring your creative library is fully audited and approved is the fastest way to maintain access to premium inventory across the exchange. |
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Discover new inventory via the MarketplaceExpand your reach by using the Discovery tool within the Marketplace. This allows you to browse available publisher inventory by geography, vertical, or ad format. Once you identify high-performing inventory segments, you can initiate negotiations for Preferred Deals or Programmatic Guaranteed directly in the interface, streamlining your path to high-quality, brand-safe supply. |
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Subscribe to the Authorized Buyers newsletterTo stay updated on relevant announcements, optimizations, and more, you can subscribe to the Authorized Buyers newsletter by completing this form. |