What's new on May 5, 2025
Review this article to learn about the latest features and enhancements for Authorized Buyers.
Video & Connected TV
In April 2025, we expanded our support of OpenRTB 2.6 by launching dynamic podding. This update will enable Authorized Buyers & Open Bidding partners to optimize bids for the TV ad break. Requests will specify a maximum pod duration and maximum number of ads, allowing bidders to determine how many bids to return.