What's new on July 14, 2025
Review this article to learn about the latest features and enhancements for Authorized Buyers.
Traffic and deliver ads
Update to iOS ad tracking transparency settings
On July 28, 2025, we will no longer setdevice.lmt
based on a user's iOS ad tracking transparency settings. Bidders will be able to find users’ ad tracking transparency settings communicated explicitly on bid requests in the device.ext.atts
field.