Release notes for Authorized Buyers

Review this article to learn about the latest features and enhancements for Authorized Buyers. 

Manage Inventory

Identifier for Vendor (IDFV)

Google will begin sending IDFV from iOS app inventory to Authorized Buyers, Open Bidders, and SDK Bidders when ads personalization is permitted. For now, IDFV for RTB demand is only available outside of the EEA, UK, Switzerland, and some US states.

Learn more about Targeting mobile apps with IDFA or AAID in the help center and Developer Documentation.

See previous release notes