You can view your creatives and their associated details in Authorized Buyers.
The "Creatives" page provides an overview of all your creatives. It includes information on your active creatives, such as deal ID, policy compliance status, format, and more. To locate creatives, you can filter the page. You can also download a CSV file of the data.
For each creative, you can review additional specific details.
On this page:
- View creatives
- Overview of creative details
- Specific creative details
- Disapproved creatives
- Supported languages
View creatives
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Sign in to Authorized Buyers.
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Click Troubleshooting, then Creatives.
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Review the table for an overview of creative details.
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To apply a filter, click
Add filter, make your selection, and click Apply.
Tip: Filters don't apply to metrics, or the "Filtered bids" or "Opportunity cost" columns. The total number per creative will be shown regardless of what filter(s) you add. -
To change the date range, next to "Bid data from," click the menu and select an option:
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Yesterday
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Last 7 days
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To sort the "Last update," "Filtered bids," or "Opportunity cost" columns, click the column heading.
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To download details for all creatives as a CSV file, click
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Note: The CSV follows filtering or sorting you applied. -
To view details for a specific creative, under '"Buyer creative ID," click the ID.
Add filter, make your selection, and click Apply. 
.Overview of creative details
The Creatives page includes a table that shows the following details about your creatives.
To view the Creatives page:
- Sign in to Authorized Buyers.
- Click Troubleshooting, then Creatives.
- Review the table.
| Column | Description |
|---|---|
| Buyer creative ID (declared) | The creative identifier buyer_creative_id. This identifier is passed to Google through your bid response. Include the Buyer creative ID when escalating issues to the Authorized Buyers support team. |
| Advertiser (declared) | The company name advertised in the creative as declared in the bid response. |
| Click-through URL (declared) | The creative's destination URL as declared in the bid response. Note that only the domain is shown, hover over the creative to view the entire URL. |
| Deal IDs | The deal ID attached to the creative. |
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Deals policy compliance |
The creative's review status for deals.
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| Network policy compliance (excluding China and Russia) |
Your creative's review status for open auction, private auction, and auction package.
Network policy covers prohibited content, prohibited practices, restricted content and features, and editorial and technical standards. This set of policies is enforced by default for Google Ads on its ad network, and is more restrictive. |
| Platform policy compliance (excluding China and Russia) |
(For Open Bidding) Your creative's review status for open auction.
Platform Programs Policy is always applied and covers general concerns, such as malware and illegal behavior. |
| Policy topics | Relevant disapproval reasons for a given creative. Depending on the type of disapproval reason, you may be able to view further details by clicking on each creative. |
| Last update | The date that the creative was last modified/updated. |
| Format | The format of the creative. Either “Native”, “Video”, “Banner”, or "Audio". |
| Filtered bids | The total number of bids that were filtered. |
| Opportunity cost |
The additional amount the bidder would transact if the bids with this creative were not filtered due to publisher controls, policies, and so forth. By default, the creative information is sorted by descending opportunity cost. This allows for prioritization of troubleshooting creatives where filtering impact is greatest. |
Specific creative details
Under Buyer creative ID, you can click a creative ID to review the details for that specific creative. The data include the following details:
Expand all Collapse allPlatform: The review status of your creative for Platform. Creatives must be manually reviewed to serve in Platform through the open auction. Creatives that are pending review can be served as part of deals if they're otherwise approved for deals.
Deals: The review status of your creative for deals. “Approved” means the creative can be bid with on programmatic deals (preferred deals and programmatic guaranteed deals). “Disapproved” means the creative will automatically be filtered out of auctions.
Network: The review status of your creative for Network. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out (excludes Russia and China).
Russia: The review status of your creative for open auction for users in Russia. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out of auctions. Note that any blank creatives will be rejected, as the creatives need to be scanned in order to determine if they pass local regulations.
China: The review status of your creative for open auction for users in China. “Approved” means the creative can participate in auctions. “Disapproved” means the creative will automatically be filtered out of auctions. Note that any blank creatives will be rejected, as the creatives need to be scanned in order to determine if they pass local regulations.Video details
Choose Mobile or Desktop to preview your creative ad.
Mobile preview mode
Use Mobile to preview creatives in an In-app or Mobile web view. Supported creatives are framed based on the device type.
- Context changes the view from mobile app to mobile browser.
Click In-app or Mobile web. - Device changes the type (such as iPad) and shows your creative on that device type.
Click(rotate device) to change your view from landscape to portrait mode.
Desktop preview mode
Use the Desktop preview to view a creative like a desktop browser.
- Select "Website," then Blank page to view the creative as a blank page.
- Select "Preview location" and choose either:
- On screen to view the creative as it appears on the screen.
- Scan QR code to view the creative as it appears as a QR code.
Disapproved creatives
Disapproved creatives will not serve on Authorized Buyers. Creative disapproval can often be addressed. Review disapproval reasons listed for the creative and try to implement a solution (for example, add a contrasting border around the creative).
There are three ways to get disapproved ads reviewed to be eligible for auction.
- REST API: Submit a creative re-review request by using the REST API.
- RTB BidResponse: Once you have fixed a disapproved creative, submit a new (versioned) creative ID through a bid response. This will ensure that the creative is automatically reviewed by our verification system.
- Manual request: If you are unable to re-submit creatives through the REST API or a bid response, contact your Authorized Buyers support team to manually request a creative re-review.
Note: Creatives running on Open Auction inventory and in a Preferred Deal have two separate statuses available in Authorized Buyers tools and the REST API (v1.4 and later).
Your creative may be:
- Disapproved for Open Auction serving, but
- Approved, or conditionally approved, for serving in a Preferred Deal
Supported languages
Authorized Buyers supports creatives in many different languages. Only creatives in the supported languages will be approved for serving.
To avoid creative disapproval, only build creatives with the supported languages:
- Arabic (Modern Standard)
- Bulgarian
- Chinese (Simplified)
- Chinese (Traditional)
- Croatian
- Czech
- Danish
- Dutch
- English
- Filipino
- Finnish
- French
- German
- Greek
- Hebrew
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Malay
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Slovak
- Spanish
- Swedish
- Thai
- Turkish
- Ukrainian
- Urdu
- Vietnamese
- For Russia, only English and Russian are supported.
- For China, only English and Chinese are supported.
Creatives in other languages will be disapproved when serving in Russia and China.