To target ads to video content, Ad Manager connects to your CMS (content management system) and ingests the video metadata. For some systems, such as Brightcove and Ooyala, Ad Manager has built-in integration that works through the Ad Manager interface. For most others, Ad Manager can ingest metadata by using a feed based on RSS.
In the specification, you can see:
- How a video CMS should expose video content metadata in a feed for ingestion by Ad Manager.
- A mechanism for paging, to facilitate ingestion of large amounts of metadata, and speed up the periodic syncs needed to refresh the metadata. Paging ensures optimal performance.
Structure of the video content metadata feed
See the required and recommended elements, or the structure for setting up your feed in the sample feed. The elements correspond to the namespaces that Ad Manager reads while parsing the feed, listed below.
| Schema | Namespace URL | Namespace prefix used in examples |
|---|---|---|
| Atom syndication format | http://w3.org/2005/Atom |
atom |
| Media RSS | http://search.yahoo.com/mrss/ |
media |
| Video Solutions metadata | http://api.google.com/dfpvideo |
dfpvideo |
| TMS / Gracenote metadata | http://data.tmsapi.com/v1.1 |
tms |
