Viewers are already coming to creators to shop for what they love, and find info about products they trust. With the YouTube Shopping affiliate program, you can easily promote and sell products from participating brands, across YouTube. In doing so, you can enhance your fans’ shopping journey.
In an experiment, videos with product tags and description links saw 23% more clicks on products than videos with description links alone.1
YouTube Shopping Affiliate Program
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Promote and sell your products
To promote and sell products from participating brands that are featured in your video, while earning money:
- Fit the eligibility criteria for YouTube Shopping features.
- Tag the products that you want to promote in your video. Choose from a wide range of participating retailers and merchants from beauty, tech, home, apparel categories, and more.
Things to keep in mind
| Clear Call to Action: Let viewers know they can shop directly from your video. Consider adding visual guides or screen recordings to demonstrate the process. | |
| Storytelling: Weave products organically into your videos, using compelling narratives, hooks, and demonstrations. | |
| Spotlight the Products: Use close-ups, before-and-afters and try-ons to highlight the products' benefits and who it might be suitable for. | |
| Transparency: Inform your audience that you earn a commission on purchases, but emphasize that you only recommend products you genuinely believe in. | |
| Understand Your Audience: Use comments or community posts to gather feedback and recommendations to ensure you're featuring products your viewers will love. | |
| Tag Thoughtfully: Tag relevant products in the order they appear in your video. Prioritize products that align with your audience's interests and needs. |
We recommend
- Tag both new and existing content on your channel - don’t miss out on the chance to revisit your old content that still generates high traffic.
- Use the promotions & price reduction features to help build excitement and offer viewers the latest info and deals on products.
- If your content features a paid endorsement, remember to select the paid promotion box in your video details and be sure to follow the current FTC guidance or your country’s equivalent guidance on disclosures.
Next: check out Super Chat & Super Stickers tips
¹Source: YouTube Internal Data, Global, 2024