Viewers are already coming to creators to shop for what they love, and find info about products they trust. With the YouTube Shopping affiliate program, you can easily promote and sell products from participating brands, across YouTube. In doing so, you can enhance your fans’ shopping journey.
In 2023, there was over a 25% increase in watch time for videos that help people shop on YouTube. (Incl. VOD, Shorts & live).1
YouTube Shopping Affiliate Program
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To promote and sell products from participating brands that are featured in your live stream, while earning money:
- Fit the eligibility criteria for YouTube Shopping features.
- Tag the products that you want to promote in your live. Spanning beauty, tech, home, apparel categories, etc.
Things to keep in mind
| Clear Call to Action: Let viewers know they can shop directly from your live. Consider adding visual guides or screen recordings to demonstrate the process. | |
| Storytelling: Weave products organically into your live streams, using compelling narratives, hooks, and demonstrations. | |
| Spotlight the Products: Use close-ups, before-and-afters, and try-ons to showcase the products' benefits and who it might be suitable for. You can also pin featured products to highlight them during your live stream. | |
| Transparency: Inform your audience that you earn a commission on purchases, but emphasize that you only recommend products you genuinely believe in. | |
| Understand Your Audience: Create fun, meaningful, and engaging conversations with your audience in real time to instantly know your audience’s preferences. | |
| Tag Thoughtfully: Tag relevant products in the order they appear in your live stream. Prioritize products that align with your audience's interests and needs. |
We recommend
- Tag both new and existing content on your channel - don’t miss out on the chance to revisit your old content that still generates high traffic.
- Use the promotions & price reduction features to help build excitement and offer viewers the latest info and deals on products.
- If your content features a paid endorsement, remember to select the paid promotion box in your video details and be sure to follow the current FTC guidance or your country’s equivalent guidance on disclosures.
Next: check out Super Chat & Super Stickers tips
¹Source: YouTube Internal Data, Global, 2024