Glossary for Google TV partners

This glossary is for the Google TV partners. It’s a “one-stop shop” for the terms that Google TV partners need to know.

Delivery
The delivery of a package of files, with required assets for a film or television program, through Aspera that can ingest and associate with an order.
Comma Separated Values (CSV)
A file format that stores tabular data such as numbers and text in plain-text form. A type of file in which expresses the metadata.
Business Development (BD)
The Google team that manages and implements contracts, pricing, tiers, and promotions for all transactional content.
Presentation
A presentation is a set of files that play together, such as the video and audio tracks for a feature. This applies to the component delivery system only.
High Dynamic Range (HDR)
A technology that increases the dynamic range of the picture to reproduce a greater range of luminosity that is possible with standard techniques. Its aim is to present a similar range of luminance to that experienced through the human eye.
New Release
A film or TV show released in the current or previous calendar year.
Pillarboxed
The effect of the placement of black, vertical bars on the sides of an image that allows a widescreen display.
Live
Content that is currently available for rent or purchase on Google Play.
Channel
A YouTube channel that hosts audio and visual content.
Product ID
The Entertainment Identifiers Registry (EIDR) ID for a particular version or cut of a movie.
Bonus
Value-added Media (VAM) is supplementary content, like deleted scenes and director comments.
Rating System

The official classification structure for media within a specific country, usually developed by its government, such as:

  • CHVRS (Canada)
  • FMOC (France)
  • MPAA (US)
Ownership
The country or countries in which the content owner claims to own the video.
Append
Addition of a line item to a current availability group. For example, a new availability window is added for a title.
Redelivery
The necessary replacement of a current video asset with a new video asset, either through a reset or reorder.
Validation
Ensures that metadata adheres to our rules called the Schema.
Letterboxed
The effect of the placement of black, horizontal bars on top and bottom of an image.
Windowboxed
The placement of black vertical (pillarboxed) and horizontal (letterboxed) bars on all sides of an image.
Episode
Individual episodes of a season which can be ordered individually or as a whole season.
Preorder
Preorder lets viewers purchase a movie or TV show before the release date.
Video ID
The ID that is generated for a specific video. Video IDs aren’t generated until we have the video from the partner.
Codec
Refers to "compression” or “decompression." A computer program that encodes or shrinks the size of a digital file to faster transfer, then decodes it for viewing or editing. Types of codecs include H.264, ProRes 422, and DN:HD.
Experience

A set of deliverables that get bundled together for sale. An experience is an entity on the storefront, namely a movie, television episode, season, or show.

For example, you might group together a movie and its trailer into a single experience: A customer who purchases the experience receives both items.

Next Day TV (NDTV)
A television content that is set to go live the day after the original broadcast.
Onboarding
The process of signing up a new Content Partner (Studio or PPH) on the Play Platform.
Playable Sequence
A mechanism to play 2 or more presentations in sequence. Learn more about Publication requirements.
Dubbed
An audio track of spoken dialogue, usually translated from one language to another.
High Frame Rate (HFR)
Refers to higher frame rates than typical prior practice, like 24 frames per second (fps).
Show ID
Randomly generated unique ID for a show.
Movies Anywhere

A "buy once, watch anywhere" experience supported by major studios and retailers.

The scope of this launch is limited to the on-boarding of studio partners for Google Play. This can let users merge their content library across linked retailers.

Closed Captions
Subtitles for deaf and hard of hearing. Contains non-spoken audio.
Inventory
The inventory lists the files that consist of movies and specifies what each file represents. For more information, find Deliver component files.
Bundles
An entire series or collection of titles on the Google Play Store, like Star Wars, Fast and the Furious, Friends, and Modern Family.
Season ID
Randomly generated ID used for Season Pricing.
EST Start Date
The date that a movie or TV show becomes available for purchase and immediate viewing on Google Play.
Claim
Link between the video asset and the YouTube content owner.
Custom ID

An alphanumerical ID, generated by a partner or post-production house (PPH), used for internally tracking individual titles. You can check:

Container
Exists as a show or a season. It’s a group of assets, like episodes go into a seasons container or a show container.
Avail Window
The time frame from start date to end date in which a title is live on each storefront.
Caption Certificate
An official exemption from the Federal Communications Commission (FCC) requirements for closed captions in the United States.
Direct to Video (DTV)
Straight to digital, no theatrical release.
Season Only
Episodes, usually bonus content, that are only available to Season Pass purchasers.
Component Based Delivery
Delivery system that lets individual components deliver when they’re available.
Order ID
A unique 11 character Order ID for each title or episode that enables easy tracking within Google systems.
Early Release
Early video on demand (VOD), Early home rental (EHR): Option to rent a movie at a premium price while the movie is still showing in cinemas. It’s not available on mobile or desktop.
Metadata Validator
A tool in the Youtube Dashboard that’s used to proof a CSV or XML file for formatting errors.
ALID (Logical Asset Identifier)
An ALID is a unique identifier for a group of contents that is used to match an avail to a manifest and to inventory. It can be any string as long as the string is unique within a studio.
Manifest
MMC file spec created by Movielabs. For component delivery, a manifest file is an XML file that contains instructions on how to use a set of audio, video, or subtitle assets. Learn more about Delivering, updating and removing content.
Allowed Language
Content that can be distributed in multiple languages, separated by commas.
Play Asset ID
The Play Asset ID or Play Storefront ID is created automatically during the ingestion process. It can be found in both the URL for the title on the storefront and in the partner portal under “Next Generation” and then Offers. To find this column in your dashboard, you can click Manage Columns and tick Play Asset ID.
Post Production House (PPH)
It provides several services for picture editing and finishing but not limited to coloring, mastering, digital effects, sound, and delivery of a finished film or show.
Campaigns
A collection of promotions that approximately constitute a cluster on store.
Asset

Objects that contain information about a piece of intellectual property that includes:

  • Various metadata
  • Ownership information
  • Claims
  • Policies
  • The content reference files that let the asset to match and claim content found within user uploaded videos
Dub Card

Language-specific credits added to the end of a feature to list the talent who made the localized dubs.

For example, a feature with French dubbed audio has an associated end-credit video that acknowledges the French voice-over artists. Dub cards must either already be stitched to the feature video file or delivered as a separate video file with the exact same encoding. To process successfully, Dub Cards are required to have an embedded audio track. A silent audio track is acceptable.

AltID
A custom cut-level ID that you must provide when a version or cut of the movies doesn't have a cut-level EIDR (Product ID).
Hold back Language
Languages that must be excluded from distribution, whether subtitled or dubbed.
Trailer
A condensed series of selected shots used to advertise or preview the TV show or film to attract an audience.
Territory
The location storefront that the title is licensed to, which is categorized by location codes.
Aspera
A secure third-party, high-speed transfer software used to deliver digital assets.
Electronic Sell Through (EST)
A transactional policy where a title is available for an unlimited number of views upon a single purchase. It's similar to a physical purchase where the customer "owns" the title. Buy To Own.
Ingestion
The process of receiving and processing digital assets into the Google platform. Files are transferred through Aspera, a file transfer tool, to the Google Pay backend.
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