In this article, you’ll learn about the advanced settings panel in your Loyalty programs overview page that provides you with granular control over how your loyalty benefits are displayed. Additionally, you’ll also learn about the item-level issues related to loyalty program, and where to find the live reporting metrics to monitor your loyalty program performance at a glance.
Learn more About merchant loyalty program.
On this page
Advanced settings
The Advanced settings section allows you to maintain price transparency for customers relative to their member tiers while fine-tuning who sees your loyalty benefits across Google.
Visibility of your loyalty programs
You can define the structural visibility of your loyalty programs by choosing who qualifies as an eligible audience to view your loyalty benefits on Google.
- Go to the Marketing section in your Merchant center account.
- Select Loyalty programs.
- Navigate to the Advanced settings panel.
- Select Edit audience.
- You can choose your audience for loyalty benefits by selecting one or both of the following options, depending on your strategy.
- Existing loyalty program members: Tailors benefit visibility exclusively to the customers in the member lists you share with Google.
- Non-members / All customers on Google: Surfaces loyalty program benefits broadly to any customer searching on Google. When shown to non-members, these benefits act as acquisition incentives to encourage shoppers to join the merchant’s loyalty program during checkout.
Member price submission option
You can configure how Google verifies and displays loyalty prices. This configuration applies to accounts targeting a combination of supported and non-supported regions for programs with a free-to-join tier. For benefits restricted to paid, spending threshold, and credit card membership tiers, you must submit data using the loyalty_program [loyalty_program] attribute (Option 1) rather than standard pricing fields.
- Go to the Marketing section in your Merchant center account.
- Select Loyalty programs.
- Navigate to the Advanced settings panel.
- Select Edit info source.
- You can choose how you would provide the member pricing by selecting either of the options below:
Option 1: Use the loyalty program [loyalty_program] attribute (recommended)
To ensure data accuracy and automated crawler verification, submit member prices using dedicated loyalty fields directly within your product data source. Then, where supported, Google will show distinctive member annotations to shoppers.
Option 2: Use standard pricing or sale attributes
Apply member prices across general pricing fields (such as price [price] or sale price [sale_price] attributes). However, selecting this option blends member-only discounts with public pricing. If non-members are presented with a restricted discount without clear context, it can lead to high checkout abandonment or price mismatches. Learn more about Price [price] requirement.
Diagnostics
You can check the "Needs Attention" tab to view any issues related to the loyalty program [loyalty_program] attribute.
- Go to Products in Merchant Center, then select the Needs attention tab.
- Use the filter icon
above the table to find all products affected by your issue.
Attribute format related issues:
Member pricing related issues:
- How to fix: Automatic item updates active loyalty program price [loyalty_program_price]
- How to fix: Discarded value (page crawl): loyalty program price [loyalty_program_price]
- How to fix: Mismatched value (page crawl): loyalty program price [loyalty_program_price]
Member shipping related issues:
- How to fix: Invalid country code for configured loyalty program or loyalty program tier
- How to fix: Shipping loyalty setup conflict
- How to fix: Loyalty program not found
- How to fix: Loyalty program tier not found
- How to fix: Incomplete loyalty setup for shipping rates
Performance reporting
This will help you better understand the performance of your loyalty program and gain insights on how to improve your loyalty programs.
View your loyalty program performance report
- Go to the Analytics section in your Merchant center account.
- Select Products.
- Select the Loyalty programs tab.
Note: The report isn’t available in the multi-client account yet. Merchants can view the account performance in each Merchant Center sub-accounts.
For a complete overview of loyalty performance, refer to the Loyalty program performance report.