About orders and their settings

Complete the following order information to create a new order.

Name

The name of an order should be something descriptive about the campaign and its line items. Order names must be unique across your Ad Manager network.

If you or your organization doesn't have a naming convention, it might be a good idea to develop one. A good naming convention allows you to see what the campaign is about. Some naming conventions for orders include the buyer or advertiser. A good naming convention later allows you to more easily filter for line items or use universal search to find line items and more.

Advertiser

An advertiser is the organization that wants to show an ad creative on your website or app. They're your main negotiating partner for the campaign. This field can also be used for ad networks. 

Trafficker

The primary person within your organization who's responsible for uploading creatives and managing the day-to-day details of the line items in the order. This person may oversee or work side-by-side with a team of other traffickers to manage the order and its line items. As such, you also have the opportunity to add multiple secondary traffickers.

Labels

Labels are used to group objects for a variety of purposes. They can prevent ads from advertisers who sell similar products serving on the same page, for instance, or assist you in managing certain types of creatives. Labels added to orders are inherited by line items—it's a convenient way to make sure all line items in an order have a desired label. However, you can later modify labels in line items. 

Learn more about labels in About labels.

Teams

A number of optional advanced setting can be configured to help you manage your ad campaign.

Advertiser contacts

Advertiser contacts are people associated with the advertiser. Contacts are created by an Ad Manager administrator or someone with similar permissions. They serve as a way for you to know who to contact if there are questions. The Ad Manager administrator also has the ability to authorize the contact to access orders and line items they're associated with. Learn more about orders.

Agency

Advertisers often use ad agencies to represent them. These agencies could be the people who deliver the ad creative to you or other types of ad agencies that manage aspects of the campaign.

Agency contacts

Similar to advertiser contacts, agency contacts are people associated with the agency and also created by an Ad Manager administrator or someone with similar permissions. If the Ad Manager administrator has set their profile as such, they may also has the ability to access orders and line items they're associated with. Learn more about orders.

Secondary traffickers

Like the primary trafficker, these are others at your organization responsible for managing the day-to-day details of the line items in the order. 

Salesperson

Your organization may have a dedicated or part-time salesperson, or a team of salespeople, responsible for finding leads or closing advertising revenue opportunities. If so, you can add this salesperson to the order. In many larger organizations, attribution of sales of an ad campaign is recorded in the order. This allows your organization to more easily manage compensation for salespeople.

Secondary salespeople

You can add multiple, supporting salespeople to an order. These people, like the lead salesperson, may have helped find leads, closed advertising revenue opportunities, or provided other support to your sales process.

"Secondary salespeople" is not supported for programmatic deals.

PO number

Many organizations have a purchase order (PO) number that they associate with an order. This PO number is associated with a buyer or advertiser and often used for accounting or billing purposes. This field is free-form text.

Notes

Additional ideas, instructions, or any other information. The "Notes" field is free-form text. Anyone who has access to the order has access to this field.

Custom fields

Ad Manager administrator or someone with similar permissions can create custom fields for your network. These custom fields can capture information that Ad Manager doesn't capture information that isn't available in Ad Manager by default. This information is then visible to other users and can be reported upon later.

When you're working with an order, you may be instructed to add a custom field and enter its details. Talk to your manager or Ad Manager administrator if you're not sure you should use custom fields.