You can manage various inventory settings that apply across your network.
The settings include:
- Suggested ad units
- Target window
- Reward
- AdSense
- Web interstitial triggers
- Frequency caps
- App creative uniqueness
- Labels
View the settings
To find and manage Inventory settings:
- Sign in to Google Ad Manager.
- Click Inventory and then Network settings.
Suggested ad units
Toggle between whether you want Ad Manager to suggest new ad units for your network. If you add a new ad unit to an ad tag before defining the ad unit in Ad Manager, and at least 10 impressions serve to it, Ad Manager will suggest that you create an ad unit for it.
To approve suggested ad units, click Inventory, then Ad units, and then Suggested ad units.
Target window
Select how ads from your network open by default.
_blank: opens ads in a new window_top: opens ads in the same window
Reward
Enter the details of the reward the user receives for watching a video ad. For example, if the reward for watching a video ad is to get 20 more lives in a game, enter a "Reward amount" of "20" and a "Reward type" of "lives."
AdSense
Select the checkbox to activate Google AdSense to maximize revenue by competing on price, in real time, with your network, bulk, price priority, and house line items. If AdSense can provide a higher-paying ad, an AdSense ad will show. Learn more about setting up AdSense in Google Ad Manager.
Web interstitial triggers
By default, a user navigating to a page triggers a web interstitial. You can select additional user actions to trigger a web interstitial:
- On unhiding a tab or window: This option shows interstitials when a user:
- revisits a tab/window after going to another tab/window
- revisits a tab/window after unlocking the device screen
- maximizes a window after minimizing it
- On navigation bar click: This option shows interstitials when a user:
- clicks on the browser’s navigation bar. Desktop only.
Frequency caps
Limit the number of times users are shown creatives. For both types of frequency caps, you select the maximum number of impressions per user and then how often the cap will be reached.
- Set label frequency caps: You also select the label the cap will be applied to.
- Set ad unit frequency caps: Apply to all ad units that don't have their own frequency caps. These are useful when you want to set frequency caps across a format (like rewarded ads), and those formats are organized by ad unit.
All creatives in an ad unit are frequency capped, so please use carefully to avoid inadvertently blocking ads.
App creative uniqueness (Beta)
You can control uniqueness parameters for ads you request. For example, you can send one request and get back multiple ads with similar parameters. This control applies to requests using the loadAds() API of the GMA SDK.
To allow repeat creatives on app ad requests, check the box.
- When this control is on (checked), a given creative can serve multiple times to a single ad request.
- When this control is off (unchecked), duplicate creatives will not be served for a single given ad request.
Labels
Add labels so creative wrappers can be applied throughout the network. Creative wrappers are snippets of code that wrap around a creative when it's served. You can use them to serve third-party tracking pixels or other code that's useful to you. Learn more about labels.
