Report on performance

About the migration to Interactive reports

The "Reports" tool will soon be replaced by "Interactive reports"

This article is to inform publishers about an upcoming change to Ad Manager Reporting. In Ad Manager Reporting, Interactive reports will replace Reports in 2026.

Interactive reports offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.

You can continue using Reports until its removal from Ad Manager in 2026. However, we encourage you to try Interactive reports and begin incorporating it into your workflow.

Note: Ad Manager’s web platform will exclusively support Interactive reports in 2026. Reports functionality will still be accessible via the SOAP API.

About Interactive reports

Available to all Ad Manager users, Interactive reports is an enhanced reporting solution that helps you find the information you need, providing a more efficient and insightful reporting experience. With Interactive reports, you can:

Create and view reports on the same page in Ad Manager. Modify your selections and review updated results.
Select metrics and dimensions from a search bar, and review all available metrics and dimensions in a dedicated “View all” window. Or, let AI make the selections and generate a report for you.
Analyze data with comparisons (including percentage change), pivot tables, hierarchical or flat formats, filtering, and sorting.
Scroll through all results of a report in Ad Manager, without the need to export.
Use features like export, share, copy, flags, and scheduling.

Helpful resources

To help you get started, we’ve compiled the following resources. We encourage you to explore Interactive reports and begin incorporating it into your workflow. If you have any questions or require assistance, reach out to your account manager or Ad Manager support.

Articles in the Ad Manager Help Center

Additional learning

Interactive reports guidebook

FAQ

Can I provide feedback about the new Interactive reports tool?

Yes, we invite you to share your thoughts or any feature requests you have for Interactive reports. In particular, let us know if there are dimensions or metrics you’d like to see added to Interactive reports, and why they’re important to you.

To provide feedback:

Sign in to Google Ad Manager.
Click Reporting, then Interactive reports.
Under "Name," click the name of an Interactive report.
Note: To do this, you need to have at least one report listed.
In the top-right corner of the report, click Feedback.
Enter your comment and click Send.

What API should I use with Interactive reports?

Interactive reports can be run via a new API (Beta). To learn more, visit Run reports. Note that although Interactive reports is generally available, the new API is in Beta.

Why are some metrics or dimensions from Reports not showing in Interactive reports?

Throughout the migration from the Reports tool to Interactive reports, we’ll continue adding additional metrics and dimensions. However, deprecated metrics and dimensions from the Reports tool will not be migrated. For any metrics or dimensions you’d like to have in Interactive reports, we invite you to share your feedback.

What is the behavior of the Reports tool after the deprecation is announced?

New fields (dimensions / metrics) will be added to Interactive reports exclusively with some exceptions. Reports using the Reports tool can still be run on historical data throughout the entire deprecation period.

When will other report types be available for Interactive reports?

Report types marked as deprecated will not migrate to Interactive reports.

What will happen to my saved reports in the Reports tool?

"Saved" or "scheduled" reports in the Reports tool will not be migrated automatically to Interactive reports. For the transition, we’ll provide help tools in the product to support running existing reports in Interactive reporting.

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