The high-engagement ads setting gives you more control over your ad experiences, so you can fine-tune the ad strategy for your inventory. This setting activates high-performing ads that boost user engagement and improve overall ad performance. For example, turning on this setting will allow Google Ads and other Ad Exchange buyers to show:
- Interstitial ads skippable no later than 12 seconds.
- Rewarded ads skippable no later than 60 seconds. Reward will be granted once skip time is reached.
- Interstitial and rewarded ads with up to three steps to exit.
Ad experience
The following is a comparison of rewarded and interstitial ad experiences based on the high-engagement ads setting.
|
Format |
Ad duration |
High-engagement ads setting is off |
High-engagement ads setting is on |
|---|---|---|---|
|
Rewarded |
Reward skip time Note: Reward will be granted once skip time is reached. |
Up to 30 seconds |
Up to 60 seconds |
|
Number of steps before exit |
Up to 1 step |
Up to 3 steps |
|
|
Interstitial |
Display ads skip-time |
Up to 5 seconds |
Up to 5 seconds |
|
Video ads skip-time |
Up to 5 seconds |
Up to 12 seconds |
|
|
Number of steps before exit |
Up to 2 steps |
Up to 3 steps |
Turn on high-engagement ads
By default, high-engagement ads are turned on and are applied across all interstitial and rewarded inventory. To utilize high-engagement ads for a subset of your inventory, turn off high-engagement for the inventory you choose.
For the best performance from high-engagement, publishers should ensure all inventory:
- Has the protection "block non-instream video ads" disabled
- Allows skippable video ads
- Sets a skippable video maximum duration of 60 seconds or greater
- Allows non-skippable video ads
- Sets a non-skippable video maximum duration of 60 seconds or greater
To ensure this behavior:
- Sign in to Google Ad Manager.
- Check your protections for this inventory to ensure the protection "block non-instream video ads" is disabled.
- Click Inventory and then Inventory rules.
- Select the "Video settings" tab.
- Add a "New ad format setting" or select an existing one.
- Under "Targeting," select the inventory where you’d like high-engagement ads served.
- Scroll to "High-engagement ads," and make sure "Disable high-engagement ads" is unchecked.
- Under "Skippable video," ensure "block all skippable video ads" remains unchecked, and the maximum duration is 60 seconds or greater.
- Under "Non-skippable video," confirm that "block all non-skippable video ads" is unchecked, and the maximum duration is 60 seconds or greater.
- Click Save.
- Ensure these settings apply to all inventory where you’d like high-engagement ads to serve by using "Explore overlap" under the Targeting picker.
- Click "Explore overlap," select all rules, and view the merged result.
- Adjust your other video settings as needed based on "Merged result" to ensure the merged behavior reflects the high-engagement behavior.
Turn off high-engagement ads
By default, high-engagement ads are on and are applied across all interstitial and rewarded inventory.
To turn off high-engagement ads:
- Sign in to Google Ad Manager.
- Click Inventory and then Inventory rules.
- Select the "Video settings" tab.
- Add a "New ad format setting" or select an existing one.
- Under "Targeting," select the inventory where you'd like to turn off high-engagement ads.
- Scroll to "High-engagement ads," and select "Disable high-engagement ads."
- Click Save.
To review your high-engagement ad settings.
- Sign in to Google Ad Manager.
- Click Inventory and then Inventory rules.
- Select the "Video settings" tab.
- Find the Video settings "Name" column and review if the high-engagement ads are allowed or disabled.
Learn more about inventory rules for video.
