Google Ad Manager provides a comprehensive platform to help you effectively manage and monetize your CTV ad content across all screens. It offers tools for managing and monetizing ads across various screens, enabling you to thrive in the changing CTV environment by focusing on monetization, viewer engagement, and continuous innovation.
This article guides you through the key aspects of leveraging Google Ad Manager to engage viewers and innovate ad experiences on CTV.
On this page
- Maximize your CTV revenue
- Deliver engaging CTV experiences from one platform
- Optimize based on CTV data
Maximize your CTV revenue
Google Ad Manager helps you monetize all screens with diverse demand sources and unified ad serving solutions. This includes optimizing ad revenue across your inventory and demand sources using best-in-class ad delivery technologies, ensuring you're making the most of your ad breaks.
Connect to top demand sources
Connect all your top demand sources in one place to maximize revenue for each impression, including Google Ads, Google Display & Video 360, Authorized Buyers, and Open Bidding.
Integrate with monetization partners
Explore various integration options for your monetization partners, such as inventory sharing. Reduce latency and maximize yield by implementing server-side unwrapping (SSU) for VAST tags. Streamline your programmatic auctions with mediation through Open Bidding Direct Pay.
Access new and incremental buyers
Maximize revenue with access to Google's vast network of advertisers, including top-tier brands and programmatic buyers. Secure upfront buys with confidence using Programmatic Guaranteed, Preferred Deals or Private auctions.
Deliver engaging CTV experiences from one platform
Customize and control your digital TV ad strategy with the scale and flexibility you enjoy in linear TV, all from one intuitive platform.
Ad creatives and pod controls
Utilize controls to optimize ad pod duration and the number of ads with ad rules, deploy frequency caps and ad exclusions, and control how ads appear in your content and deliver engaging experiences with customizable ad break templates.
Protect content and ad experience
Employ easy-to-use controls to protect your inventory from unwanted ads through pre-auction and post-auction settings, and review served ads in the Ad review center to determine whether you want to continue showing them.
Dynamic Ad Insertion (DAI)
Combine the precision of digital with the quality of traditional TV using Dynamic Ad Insertion (DAI) to deliver TV-like ad reliability at scale. DAI introduces TV-ad delivery at scale for various implementation types with controls and insights to maximize yield and deliver a seamless video ads experience.
Curate relevant ad content
Connect with the right audience using Audience Solutions to efficiently sell, forecast, and report on first and third-party audiences. Make the most of your first-party data for ads personalization with Publisher provided signals (PPS).
Optimize based on CTV data
Design innovative and optimized ad experiences by understanding how ads impact content consumption and earning potential across all screens.
Boost performance with privacy signals
Increase ad revenue, improve ad relevance, and drive advertiser satisfaction by leveraging privacy-centric signals and sharing CTV data with select bidders.
Drive demand and simplify transactions with inventory signals
Utilize contextual signals, audience and identifiers, and placement and environment signals like device category to help advertisers identify inventory and build a deeper understanding of your audience while respecting their privacy.
Advanced forecasting tools
Utilize Google Ad Manager forecasting to adjust delivery goals to ensure you get the most value for your inventory.
Publisher experiments
Test new monetization strategies and analyze performance with A/B testing experiments.
