Adding the "Interest capture" user choice in an Offerwall presents site visitors with a list of interests that are dynamically determined at serving time for each site. These interests are based on past ad performance on your site and other sites, and the interest data is used to improve the overall ad experience on your site.
The site visitor selects all relevant interests from the list, and then clicks Save to gain access to your site for a specific amount of time. This option collects first-party data when site visitors select their interests.
Interests collected will be automatically passed to aid in ads personalization via your publisher-provided signals (PPS) settings. Site visitors can delete the interests they’ve selected at any time by deleting the related cookie from their browser.
Note: These instructions only apply to publishers participating in the Offerwall "Interest capture" closed beta program. Contact your account manager to learn more.
Instructions to turn on "Interest capture" user choice
To include the "Interest capture" user choice in an Offerwall, you must first turn on publisher-provided signals.
Complete the following steps to turn on publisher-provided signals. Note that by turning on publisher provided signals, you are turning on both audience and content.
- Sign in to Google Ad Manager.
- Click Admin, then Global settings.
- In the "Ad preference settings", turn on Publisher provided signals (audience and content). Learn more about publisher provided signals.
- Click Confirm to accept the terms and conditions of turning on this feature.
Complete the following steps to enable the "Interest capture" user choice in an Offerwall:
- Click Privacy & messaging.
- Click Manage on the Offerwall message type card.
- Click the name of your Offerwall message in the list.
- In the "User choices" section, turn on the Interest capture user choice.
- Click Manage and configure an entitlement that determines how long to give users site access upon sharing their interests.
- Click Publish to publish the updated Offerwall message.
