This article describes how to use blocks to control the serving of ads associated with guns & firearms to your site or app using various methods, such as general category blocks, advertiser and brand blocks, advertiser URL blocks, and the Ad review center.
On this page:
- "General categories" blocks
- "Advertisers and brands" blocks
- "Advertiser URLs" blocks
- Blocks in the Ad review center
Note: Sensitive category blocks don’t include guns and firearm ads.
"General categories" blocks
To use a "General categories" block to control guns & firearm ads, follow the steps in the Block general categories article. After step 7:
- Navigate to Business & Industrial, and then Security Equipment & Services.
- Select Guns & Firearms.
"Advertisers and brands" blocks
To block advertisers and brands related to guns & firearms, follow the steps in the Block advertisers and brands article.
Note: Google doesn’t maintain or provide a comprehensive list of advertisers/brands associated with guns & firearms manufacturing, sales, training, or advocacy.
"Advertiser URLs" blocks
Use advertiser URL blocking to control ads leading to domains related to guns & firearms—if you know what those domains are.
Blocks in the Ad review center
Use the Ad review center to find and block specific guns & firearm ads that you see on your site/app.
