You can create ad campaigns with Promote on YouTube on your computer or Android device. Promote helps bring new subscribers to your channel, increase your views and engagement, and get more clicks to your website.
Learn more about Promote on YouTube or visit our troubleshooting guide.
Video requirements
To be eligible for a new promotion, videos must meet the following:
- Be public or unlisted
- Be at least 10 seconds long
- Adhere to Google’s editorial advertising policy. Review the “Understand promotion policy review” section below to learn more.
- Adhere to Google’s video ad requirements
- Adhere to Google’s YouTube ad requirements
- Sign in to the YouTube app or the YouTube Studio app.
- Navigate to your videos:
- YouTube app: Navigate to the Videos tab.
- YouTube Studio app: Navigate to the Content tab.
- Click on More
next to the video or Short you want to promote and select Promote.
- Set the goal, targeting, billing, budget, and duration for the promotion.
- Launch your video ad campaign by clicking Promote in the bottom right.
next to the video or Short you want to promote and select Promote.Note: If you do not have an existing Google Ads account set up to use for billing purposes, proceed to the next step.
- Select the Google Ads account to use for billing purposes.
- You will then be able to set the Budget, Duration and Currency to use for the promotion. (The Currency you select will help determine the country selection in the next step)
- Click Next, enter your Country & Time zone payment related information.
- Click Finalize to proceed to enter your payment information.
- Proceed to ensure that your Payment profile, Tax information, Payment method and How you pay are accurate. After agreeing to the Google Ads terms and conditions, click Submit.
Understand your promotion’s performance
When viewing your Promote campaigns in YouTube Studio, use the following metrics to understand your campaign performance:
- Cost: The amount you've spent on the promotion so far, which will not exceed your set budget.
- Impressions: The number of times a thumbnail of your campaign is shown.
- Views: A view is counted when someone watches your content for a certain amount of time. Read more information about YouTube ads and view metrics.
- Subscribers: The number of people subscribed to your channel after watching at least 10 seconds of your video or clicking your promotion within the past 3 days.
- Website visits: The number of clicks on the website link included within your promotion.
Subscribers and watch-time earned through Promote don’t contribute towards YouTube Partner Program eligibility.
Note: The performance of your promotions does not affect organic recommendations. You may see different audience retention and click-through rate (CTR) in paid traffic compared to organic traffic in YouTube Analytics. This happens because promotions aim to get your content in front of new audiences, who engage at different rates when compared to your existing core audience.