Manage channel insights sharing with third-party advertisers, brands and platforms

The channel insights sharing setting gives eligible YouTube Partner Programme (YPP) creators an easier way to share aggregated channel insights in YouTube Studio to help third-party advertisers, brands and platforms determine if a creator's channel is a good fit for their audience. This can lead to increased earning opportunities from ads, brand deals and shopping affiliate programmes.

These aggregated insights will include channel statistics, audience breakdown and YouTube Shopping affiliate programme performance insights (if you are in the YouTube Shopping affiliate programme). This setting is off by default, and creators have full control to turn it on or off at any time. To start, creators will need to confirm their choice to turn on the channel insights sharing setting in YouTube Studio.

More opportunities to earn: Sharing channel insights helps third-party advertisers, brands and platforms discover creators, potentially leading to more earning opportunities like higher-revenue ads, brand deals and shopping affiliate offers.
Comprehensive insights: Provides holistic channel metrics across various platforms used by third-party advertisers, brands and platforms to manage campaigns and engage with creators.
Easy, streamlined sharing: To begin sharing your channel insights, simply navigate to your channel's 'Advanced settings' in YouTube Studio and opt in.

Eligibility

The channel insights sharing setting is available to YPP creators globally in YouTube Studio on a desktop, with the exception of Official Artist Channels ('OACs').

Turn on channel insights sharing

You can share your channel insights by turning on the setting in YouTube Studio. If at any point you want to stop sharing your channel insights, you can turn the setting off. If you turn the setting off, you may still be discoverable due to your public data (e.g. channel name, subscriber count, views) being visible to third-party advertisers, brands and platforms.

Sign in to YouTube Studio on a desktop.
At the bottom left, click Settings .
On the left, click Channel Advanced settings.
Under 'Channel insights sharing', tick the box for Allow advertisers, brands and third-party platforms to view channel insights for earning opportunities.

Note: To turn it off, untick the box.

Click Save.

Note: If a creator previously signed the BrandConnect Terms of Service or completed a third-party authentication in YouTube Analytics, insights will continue to be shared under those terms even if channel insights sharing is turned off. Learn how to opt out of the BrandConnect Terms of Service.

Who YouTube shares insights with

YouTube allows third-party advertisers, brands and platforms to see aggregated channel insights. Channel insights are shared across Google-approved tools including, but not limited to, Creator Partnerships Hub, Google Ads Insights Finder and Google Merchant Center.

What insights are being shared?

The channel insights sharing setting shares channel statistics, audience demographics and shopping performance with third-party advertisers, brands and platforms. Creators can also view these insights as outlined below.

Channel statistics

Location	Metrics
YouTube Analytics	Videos published (excluding private and unlisted) Views Watch time Unique views (reach) Likes Comments Shares
Channel homepage or directly provided by creator	Creator name and email Creator country Channel language Channel creation date Subscribers Participant in the BrandConnect programme (BCX) Latest upload time

Audience breakdown

Location	Metrics
YouTube Analytics	Gender Age ranges Geographies Content type (i.e. Shorts, live)

Shopping performance

Location	Metrics
YouTube Analytics	Sales Gross merchandising value (GMV) Views of tagged videos Likes of tagged videos Comments of tagged videos Shares of tagged videos New subscribers from tagged videos
Individual tagged videos	Tagged video Performance of a tagged video Number of tagged products Tagged merchants

Frequently asked questions

As a creator, where can I view the data that is being shared with third-party advertisers, brands and platforms?

The data being shared with third-party advertisers, brands and platforms is accessible to creators via YouTube Analytics within YouTube Studio, individually tagged videos, the channel homepage or directly provided by the creator. Please refer to the table above for the exact location of the metrics shared.

Is channel insights sharing different from creator-initiated video linking?

Yes, channel insights sharing focuses on helping third-party advertisers, brands and platforms discover and partner with creators by sharing channel statistics, audience breakdown and shopping performance (part of the YouTube Shopping affiliate programme).

Creator-initiated linking, on the other hand, is designed for creators uploading branded content and shares video-specific performance with their brand partners. Learn more about creator-initiated video linking.

Should I opt in to channel insights sharing even if I have already given my consent through BrandConnect?

Yes, you may increase earning opportunities from ads, brand deals and shopping affiliate programmes by sharing your channel statistics, audience breakdown and shopping performance insights with third-party advertisers, brands and platforms through channel insights sharing. To start, turn on the channel insights sharing setting in YouTube Studio.

Does channel insights sharing replace the BrandConnect and Shopping Terms of Service that I have previously signed?

No, the channel insights sharing setting only pertains to sharing channel statistics, audience breakdown and shopping performance and will not replace the BrandConnect or Shopping Terms of Service.

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