The YouTube BrandConnect Program enables brands to partner with creators for branded content campaigns. Creators participating in the program may be contacted by advertisers for collaborations. BrandConnect simplifies campaign management by streamlining the process of discovering creators and producing engaging content.
The YouTube BrandConnect platform features
- More opportunities: Opportunities to earn money working on branded content campaigns that are aligned with your preferences.
- Increased visibility: Get discovered by a wider range of advertisers actively looking for creators in your niche. Advertisers can easily find your business contact information to initiate collaboration discussions.
- Streamlined inquiries: Self-service tools within YouTube Studio to manage campaigns. Expect clearer and more concise briefs from potential brand partners.
- Performance Insights: For brand-sponsored content, you'll have the opportunity to link your videos with advertiser accounts, allowing them to see the organic performance of your content. This data can help showcase the value of your collaborations and lead to more partnerships.
- Customizable Media Kit: Get audience insights tailored to your channel, so that you can pitch yourself to brands and secure deals. Manage your campaigns, retain creative control, and choose who to work with. Learn how to use your Media Kit.
Availability & eligibility requirements
YouTube BrandConnect is only available to eligible creators in available countries/regions at this time. BrandConnect experiences may vary across different countries and regions.
To participate on the YouTube BrandConnect platform, your channel must meet these minimum eligibility requirements:
- Be at least 18 years old
- In the YouTube Partner Program and eligible for revenue sharing from Ads
- Based in one of the available countries/regions
- No active Community Guidelines strikes
Your channel must also follow YouTube’s monetization policies, including:
- YouTube Terms of Service
- YouTube Community Guidelines
- YouTube Platform Policies
- Any applicable terms that you agree to, including the YouTube BrandConnect Module
Availability in countries/regions
Currently available to eligible creators in the following countries/regions:
Note: Your experience on BrandConnect can differ based on the country, region, or the time you joined.
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Turn on YouTube BrandConnect
To ensure that you can receive inquiries in YouTube Studio, turn on YouTube BrandConnect. You can also receive offers offline via email or social handles.
On YouTube Studio desktop
- Sign in to YouTube Studio.
- In the left menu, click Earn.
- Click the BrandConnect tab. This tab will only surface if your channel is eligible.
- At the top of the screen, click Get started or at the bottom of the screen, click Let's go.
- Review and accept the YouTube BrandConnect Module.
On YouTube Studio mobile app
- Open the YouTube Studio mobile app
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- From the bottom menu, tap Earn
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- Tap the BrandConnect card. This card will only surface if your channel is eligible.
- Tap Turn on.
- Review and accept the YouTube BrandConnect Module.
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.Turn on Creator Insights Sharing
You can also turn on insights sharing to connect with brands in YouTube Studio. Sharing your channel insights can increase earning potential from ads and shopping affiliate programs in addition to branded content campaigns. Learn how to turn on channel insights sharing.
Note: You might still be discoverable by brands even when this setting is turned off. However, having this additional information helps brands select creators best suited for their campaign goals.
Manage YouTube BrandConnect
Note: Your experience on BrandConnect can differ based on the country, region, or the time you joined.
Set your preferences
Once you’ve accepted the YouTube BrandConnect Module and turned on creator insights sharing, you’re eligible to get branded content opportunities. Brands can now discover you, but signing up does not guarantee the availability of branded content opportunities.
Opportunities from brands may be surfaced offline through email or social media handles where you can review the details. Your preferences will automatically filter opportunities to make sure that they’re relevant and acceptably priced. You can change your preferences to improve your matches to suit your needs:
- Make sure your business contact email is current and accurate. Learn how to change your email address.
- Make sure your social handle is up-to-date. Learn how to change your social handle.
If you’ve accepted the YouTube BrandConnect Module, you’re eligible to get branded content opportunities directly through the BrandConnect Module in addition to offline. Brands can now discover you, but signing up does not guarantee the availability of branded content opportunities. You can change your preferences to improve your matches to suit your needs:
- Go to the Earn section of YouTube Studio.
- Select the BrandConnect tab.
- Under “Preferences,” select Set suggested price or Business contact email.
Manage your campaign
Campaign inquiry
All campaigns will have information about:
- Brand: The brand name associated with this campaign's inquiry.
- Earn: The amount of money you can earn for this deal. The final amount that you can earn from the deal will vary based on factors including, but not limited to campaign size and creator reach. You can negotiate the price for each opportunity.
- About (brand): A high-level overview of the brand.
- Brand website: Link to the brand's website.
Some campaigns will also have information about:
- Partnership details: An overview of the campaign and the product or service from the brand. This section will include any ideas the brand wants you to share with viewers and the action the brand wants you to encourage viewers to perform.
- Payment: The contract and payment terms for this campaign. Please work with the advertiser or agency directly.
- Campaign goals: An overview of the campaign and the product or service from the brand. This section will include any ideas the brand wants you to share with viewers and the action the brand wants you to encourage viewers to perform.
- Deliverables: What you must deliver to the brand for the campaign.
- Talking points: The key messaging advertisers and agencies want featured in the campaign content.
- Campaign call to actions: Ensure the campaign effectively communicates the desired call to action.
- Product information: Details on the product that the campaign is about.
Responding to inquiries
The actions you can take on an inquiry will depend on your terms and whether Google or the brand inquiries the deal.
YouTube BrandConnect Module terms
If you’ve signed the YouTube BrandConnect Module terms and you received a deal directly from a brand, you can perform the following actions on that inquiry:
- Interested: If you select interested, we will share your contact details with the brand so they can contact you to negotiate a deal. When you confirm your interest, you can also add details to your confirmation, like contact preferences, which can help the brand know how best to contact you. The deal will include payment terms, price, and contract language. To proceed with a deal, you will sign an agreement directly with the brand and you will be paid by the brand. Make sure you understand the terms of any agreement you sign with a brand; you may wish to consult a legal professional.
- Not interested: If you choose Not interested, we will let the brand know you don't want to proceed with an agreement.
Campaign videos linking
Advertisers may request that you upload your video through one of the following flows:
Upload through a request link or creator-initiated link: If you’ve partnered with an advertiser on a branded content campaign, the advertiser may send you a request to link content from the campaign to their Google Ads account. It’s entirely up to you whether or not you accept the advertiser’s request and you should always do what’s best for your channel. Alternatively, you can link brands to your videos. Learn about creator-initiated video linking.
Upload through “Campaign videos”: Once you’ve accepted a brand deal, you can work on the content for your campaign. The “Campaign videos” section outlines next steps for you to upload your content, as Unlisted, and submit one or more videos to the brand for review and approval. If the brand has any feedback, you will get an email with your brand partner’s comments.
In addition to brand reviews, your content is also reviewed against Google Ads policies and Community Guidelines. Once your content is fully approved, you get an email and status update in YouTube Studio. You can publish your content right away, or schedule when you want it to go live. Make sure you publish according to the timeline you agreed to with the brand.Frequently Asked Questions
Can advertisers see my campaign performance?
Advertisers can only see campaign performance if you uploaded your video through the “Campaign videos” flow. The “Campaign performance” section gives you a high-level overview of your content’s performance, including, but not limited to:
- The days left in your campaign
- Your content’s views
- Likes
How can I work with YouTube BrandConnect?
Can agents/managers use YouTube BrandConnect for their creators?
Should I link the videos from a branded content campaign to the advertiser?
If you’ve partnered with an advertiser on a branded content campaign, the advertiser may send you a request to link content from the campaign to their Google Ads account. It’s entirely up to you whether or not you accept the advertiser’s request and you should always do what’s best for your channel. Learn about creator-initiated video linking.
If you accept the linking request, the advertiser can view the content’s organic performance metrics in Google Ads and use linked videos in their advertising. Learn more about how to link your branded content to an advertiser.How do I find the BrandConnect Terms of Services and what data are being shared?
If you signed the Terms of Services already, you can find the agreement in YouTube Studio.
- Sign in to YouTube Studio.
- At the bottom, click on Settings
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- Click on Agreements.
- Next to “YouTube BrandConnect Module,” click View agreement.
.If you’ve accepted the YouTube BrandConnect Module, advertisers and brands will see channel statistics (e.g., subscribers, views, likes) and audience breakdown data (e.g., aggregated audience gender, age, and geography).