Continue to meet critical marketing use cases with Privacy Sandbox

The Privacy Sandbox provides a suite of powerful solutions designed to help advertisers achieve their marketing goals while respecting user privacy. They can be used alongside other privacy-safe signals, such as first-party data and contextual targeting, to create effective and privacy-preserving advertising strategies.

Here are some key technologies that advertisers should know about:

Benefit	Technology	Description
Prospecting and interest-based advertising	Topics API	Enables personalization and interest-based advertising without relying on individual user tracking. It allows advertisers to reach relevant audiences based on the types of sites people visit, providing a privacy-centric way to achieve prospecting goals.
Custom audience creation and remarketing	Protected Audience API	Supports remarketing and custom audience creation without compromising user privacy. It allows advertisers to re-engage users who have previously expressed interest in their brand or offerings, leading to more effective campaigns.
Campaign measurement	Attribution Reporting API	Facilitates accurate campaign measurement by matching ad views and clicks with conversions, all while protecting user privacy. It provides valuable insights into campaign performance without relying on cross-site tracking.

By adopting these Privacy Sandbox solutions, advertisers can ensure they can continue to meet their critical marketing needs in a privacy-first world.