Topics API
The Topics API is a privacy-preserving mechanism that enables interest-based advertising without relying on third-party cookies or individual user tracking.
The Topics API allows browsers to share a user's interests with websites, but in a way that protects their privacy.
- How the Topics API can help publishers, advertisers, and ad tech providers
- How the Topics API works
- Using Topics alongside other ad tech signals
- How Topics helps to safeguard user privacy
- About the Topics taxonomy
- How Topics are assigned to a site
- How Topics are assigned to a user
- Implementing the Topics API
- Frequently asked questions about the Topics API