Show relevant content and ads
Privacy Sandbox relevance solutions help publishers by allowing marketers to find valuable audiences on your inventory. They can be used in conjunction with other privacy-safe signals, such as first-party data and contextual signals, to enhance ad targeting and improve user experience.
| Benefit | Technology | Description |
|---|---|---|
|
Personalization and interest-based advertising |
Topics API |
This API allows browsers to share a topic representing a user's interests with websites, based on their recent browsing history. It helps publishers diversify their ad targeting signals, making their inventory more valuable to advertisers. Since this information is based on off-site activity, it complements your first-party data and provides a broader understanding of your audience's interests. By providing relevant ads without compromising user privacy, publishers can improve user experience. |
| Create custom audiences for re-targeting purposes | Protected Audience API |
With this API, you can partner with your ad tech provider to create custom audiences for re-targeting purposes without sharing user identifiers with advertisers. This can lead to higher conversion rates and improved ad performance. |