Privacy Sandbox offers a suite of solutions that are designed to support various advertising use cases while protecting user privacy.
Here's a breakdown of the key technologies advertisers and agencies should know about:
| Benefit | Technology | Description |
|---|---|---|
| Prospecting and interest-based advertising | Topics API | Enables personalization and interest-based advertising informed by the sites a user recently visited, without sharing specific browsing history across the web. This allows advertisers to reach people interested in specific topics without relying on third-party cookies. |
| Custom audience creation and re-marketing | Protected Audience API | Enables the creation of custom audiences for use cases such as re-marketing, without exposing personal information. Advertisers can use this API to re-engage users who have previously interacted with their brand or shown interest in their products or services. |
| Campaign measurement | Attribution Reporting API | Facilitates measurement by matching ad views and clicks with conversions, without identifying people at an individual level. This API helps advertisers understand which ads drive conversions and optimize their campaigns for better performance. |
By understanding and utilizing these tools, advertisers and agencies can build privacy-preserving strategies that deliver effective results while respecting user privacy.