Political content

1. If you are trying to run Argentina Election Ads in Argentina, check that you’ve completed Argentina Election Ads verification. Learn more about the verification process.
2. If you are trying to run Argentina Election Ads outside Argentina, check that you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. If you’re unable to complete the verification process, remove any ads that violate the Argentina Election Ads policy.

1. If you are trying to run Australia Election Ads in Australia, check that you’ve completed Australia Election Ads verification. Learn more about the verification process.
2. If you are trying to run Australia Election Ads outside of Australia, check that you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. If you’re unable to complete the verification process, remove any ads that violate the Australia Election Ads policy.

1. If you're trying to run Chile Election Ads in Chile, check that you’ve completed Chile Election Ads verification. Learn more about the verification process.
2. If you're trying to run Chile Election Ads outside Chile, check that you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. If you’re unable to complete the verification process, remove any ads that violate the Chile Election Ads policy.

1. You must be an agency to run Mexico Election Ads in Mexico. If you are trying to run Mexico Election Ads in Mexico, check that you’ve completed Mexico Election Ads verification. Learn more about the verification process.
2. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
3. If you’re unable to complete the verification process, remove any ads that violate the Mexico Election Ads policy.

1. If you are trying to run New Zealand Election Ads in New Zealand, check that you’ve completed New Zealand Election Ads verification. Learn more about the verification process.
2. If you are trying to run New Zealand Election Ads outside of New Zealand, check you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. Confirm that you are not trying to run Maori language ads. Unfortunately Maori is not currently a supported language on Ads or DV360, and therefore Maori language ads are not able to run. New Zealand Election Ads in a supported language containing a commonly used Maori word or phrase are permissible. Further information about supported languages for Google ads can be found here and for DV360 here.
5. If you’re unable to complete the verification process, remove any ads that violate the New Zealand Election Ads policy.

1. If you are trying to run South Africa Election Ads in South Africa, check that you’ve completed South Africa Election Ads verification. Learn more about the verification process.
2. If you are trying to run South Africa Election Ads outside South Africa, check that you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. If you’re unable to complete the verification process, remove any ads that violate the South Africa Election Ads policy.

1. If you are trying to run UK Election Ads in the UK, check that you’ve completed UK Election Ads verification. Learn more about the verification process.
2. If you are trying to run UK Election Ads outside of the UK, check that you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. If you’re unable to complete the verification process, remove any ads that violate the UK Election Ads policy.

1. If you are trying to run US Election Ads in the United States, check that you’ve completed US Election Ads verification. Learn more about the verification process.
2. If you are trying to run US Election Ads outside the United States, check that you’ve completed either Election Ads or Advertiser verification.
3. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
4. If you’re unable to complete the verification process, remove any ads that violate the US Election Ads policy.

• California committees that wish to purchase “online platform disclosed advertisements” must: (1) expressly notify Google and submit additional information about themselves for our transparency report and in-ad disclosures, and (2) verify their account.
• Submit this form to complete the express notification process. If you're using the Display Video 360 platform for advertising, complete this form to meet the above requirements.
• After completing this process, all of the ads in your account will be eligible for the disclosures required by the law. Because in-ad disclosures will appear via the “Why This Ad” icon, you may not opt-out of your ads displaying this icon. For more information about this process and recommendations for account management, visit this best practices guide.

To report an ad that you believe violates California Elections Code Division 20, Chapter 7, fill out our California Reporting Form.

Ads related to ballot measures and candidates for local elections

• As set forth in N.J. Stat. § 19:44A-22.3(d), before purchasing ads, the following advertisers must submit a copy of the statement of registration required to be filed with the Election Law Enforcement Commission:
• A candidate committee, joint candidates committee, political committee, continuing political committee, independent expenditure committee, political party committee or legislative leadership committee, or any group other than such a committee, or any person mak[ing], incur[ring] or authoriz[ing] an expenditure for the purpose of financing a communication as described in N.J. Stat. § 19:44A-22.3(a) and (b).
• This step must be completed before running any ads.

Complete this form to meet the above requirements.

• Independent expenditure committees that wish to purchase ads related to ballot measures and candidates for New York state and local elections must inform Google that they are independent expenditure committees and submit a copy of their registration documents that have been filed with the New York State Board of Elections.

Complete this form to meet the above requirements.

If you're using the Display & Video 360 platform for advertising, complete this form to meet the above requirements.

• Virginia online political advertisers that wish to purchase “online political advertisements” must: (1) identify themselves to Google as an online political advertiser; (2) certify to Google that they are permitted under state and local laws to lawfully purchase or promote for a fee online political advertisements; and (3) verify their account.
• Submit this form to complete the self-identification and self-certification process.

Political-electoral content as defined under TSE Resolution 23,732/2024:

• Ads featuring elections, political parties, federations and coalitions, elected positions, government proposals, legislative bills, the exercise of the right to vote and other political rights or matters related to the electoral process.

• During the pre-campaign period, as defined by the British Columbia Election Act, Shopping ads sponsored by a third-party sponsor that directly promote or oppose a registered British Columbia political party or the election of a candidate for member of the Legislative Assembly of British Columbia.
• During the campaign period, as defined by the British Columbia Election Act, Shopping ads that directly or indirectly promote or oppose a registered British Columbia political party or the election of a candidate for member of the Legislative Assembly of British Columbia, including Shopping ads that take a position on an issue with which such a registered political party or candidate is associated.

Political advertising as defined under EU Regulation 2024/900:

• Ads by, for or on behalf of a political actor (defined below), unless it is of a purely private or a purely commercial nature; or
• Ads which are liable and designed to influence the outcome of an election or referendum, voting behavior or a legislative or regulatory process, at EU, national, regional or local level.

• A political party or an entity related directly or indirectly to the sphere of activity of such a political party;
• a political alliance;
• a European political party;
• a candidate for or holder of any elected office at EU, national, regional and local level, or for any leadership position within a political party;
• a member of EU institutions, with the exception of the Court of Justice of the European Union, the European Central Bank and Court of Auditors, or of a government of a Member State at national, regional or local level;
• a political campaign organization with or without legal personality, established solely for the purpose of influencing the outcome of an election or referendum;
• any natural or legal person representing or acting on behalf of any of the persons or organizations referred to in the points above, and promoting the political objectives of any of those persons or organizations.

Ads that feature any of the following:

• A political party, coalition, current elected officeholder, or candidate for the EU Parliament or an elected national office within an EU member state; or
• A referendum question up for vote, a referendum campaign group, or a call to vote related to a national referendum or a state or provincial referendum on sovereignty.

• Messages from official sources of Member States or the EU that are strictly limited to the organization and modalities for participating in elections or referendums, including the announcement of candidacies or the question put to the referendum, or for promoting participation in elections or referendums; and
• Public communication that aims to provide official information to the public by, for or on behalf of any public authority of a Member State or by, for or on behalf of the EU, including by, for or on behalf of members of the government of a Member State, provided that they are not liable and designed to influence the outcome of an election or referendum, voting behavior or a legislative or regulatory process.

If you believe you satisfy these requirements, you can apply for an exemption, or you can appeal the policy decision. If you’re an agency or someone who manages multiple accounts, each individual account will need to apply for an exemption.

• A political party, political candidate, or current member of the Lok Sabha or Vidhan Sabha.

Outside of an election campaign period announced by the Japanese government:

• Ads featuring a political party, leader of a political party or a candidate for elected office that include a call, or direct users to a landing page, to vote in an election.

During an election campaign period announced by the Japanese government:

• Ads featuring a political party, leader of a political party or a candidate for elected office that include a call to vote in an election; and
• Ads featuring a candidate for an elected office that promote policies of political parties or officeholders.

• Promote the interests of a political party or other group of persons organized in Singapore for political objects;
• Influence, or to seek to influence, the outcome of an election to the office of President, a general election of Members of Parliament, a by-election of any Member of Parliament, or a referendum;
• Influence, or to seek to influence, public opinion on a matter that in Singapore is a matter of public interest or public controversy, with key examples being those relating to race or religion; or
• Bring about, or to seek to bring about, changes of the law in the whole or a part of Singapore, or to otherwise influence, or to seek to influence, the legislative process or outcome in Singapore.