Alcoholic beverages

This policy applies to Shopping ads and local inventory ads

Our policy

Google restricts the promotion of alcoholic beverages and drinks that resemble alcoholic beverages.

When promoting alcoholic beverages, you may not do any of the following:

  • Violate applicable laws and industry standards for any location that you target
  • Target minors
  • Imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing
  • Imply that drinking alcohol provides health or therapeutic benefits
  • Portray excessive drinking in a positive light or feature binge or competition drinking
  • Show alcohol being consumed in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Refer to the Google product category [google_product_category] attribute in the feed specification for requirements on how to submit these products to an appropriate audience.

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries Allowed?
Argentina 
Australia
Austria
Belgium
Brazil
Cambodia
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
France
Germany
Ghana
Greece
Hong Kong
Hungary
Ireland
Israel
Italy
Japan
Kenya
Netherlands
New Zealand
Nigeria
Panama
Peru
Mexico
Philippines
Portugal
Puerto Rico
Romania
Senegal
Singapore
Slovakia
South Africa
Spain
Sweden
Switzerland
Uganda
Ukraine
United Kingdom
United States
Uruguay
Allowed with limitations
In these countries, Google allows the promotion of alcohol (including hard alcohol, liquor, beer, wine, champagne, and cider) as long as the requirements outlined above are met.
Algeria
Angola
Bahrain
Bangladesh
Belarus
Cameroon
Cote d’Ivoire
Dominican Republic
Ecuador
Egypt
El Salvador
Ethiopia
Finland
Georgia
Guatemala
India
Indonesia
Jordan
Kazakhstan
Kuwait
Lebanon
Madagascar
Malaysia
Mauritius
Morocco
Mozambique
Myanmar (Burma)
Nepal
Nicaragua
Norway
Oman
Pakistan
Paraguay
Poland
Russia
Saudi Arabia
South Korea
Sri Lanka
Taiwan
Tanzania
Thailand
Tunisia
Turkey
United Arab Emirates
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe
Not allowed Not allowed
In these countries, Google doesn't allow the promotion of any alcoholic beverages, including hard alcohol, liquor, beer, wine, champagne, or cider.
 

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your ads are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from advertising content with us.

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