To empower potential customers and help them visualise how items will look on their bodies, they can use a virtual try-on feature to 'test' clothing before buying.
On this page
- How it works
- Eligibility and availability
- Product image requirements and best practices
- AI limitations and accuracy
- Privacy and data handling
- Frequently asked questions
How it works
Using AI, Google combines a user-uploaded photo, analyses your product images and generates a new image, showing how different garments might look on the customer's body.
While not a perfect fit representation, this feature enhances the discovery process, encouraging exploration of different items and potentially driving engagement with your products among a wider range of potential buyers across the web. Note that the representation’s quality depends on the quality of the images that you provide and on the user's photo.
Eligibility and availability
Any merchant with a shopping feed and who is eligible to show cost-free listings is automatically opted into this feature. The current experience supports the following categories: shoes, tops, bottoms and dresses. Lingerie, swimwear and accessories aren’t supported.
'Try-on' is available on both desktop and mobile for logged-in Google Shopping and Google Search users.
Currently, 'try-on' is available in the following countries and languages:
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Users must be 18 years or older to use this feature, and accounts must have Web & App Activity and Search personalisation turned on.
Product image requirements and best practices
You’ll need to follow the general requirements for product images and these try-on image-specific requirements:
- Add high-resolution images that are at least 512 x 512 pixels, ideally 1024 x 1024 pixels or higher.
In addition, follow these best practices:
- The image should contain only the listed garment
- The image should show the entire garment and should be a full-body picture
- The garment is on a model facing directly forward with arms down to the side
- Garments, when laid flat, should avoid excessive folds or wrinkles
- Garment details shouldn’t be covered by hands, handbags or accessories
For tops:
- Sleeves should be rolled down
- Hoodies should have the hood down
Shoppers in the US can also generate a digital version of themselves using just a selfie via the 'try-on' overview page. This module uses the Nano Banana AI model to generate a digital version of the shopper for visualising how clothes look on them. The AI-generated image can be saved as the default image for trying on products.
When the shopper chooses to generate and use a digital version of themselves for virtual try-on, the accuracy of the final generated image is still dependent on the quality of the merchant’s product images.
AI limitations and accuracy
Generated images may include mistakes, such as body shape, personal features or errors in clothing details. The generated image can help people see how an item might look, but it doesn’t indicate fit, suggest a size or indicate size availability from the merchant.
We’re committed to continuously improving this experience. If you have any comments or feedback about the generated images, you can click the 'Give feedback' link at the bottom of the try-on screen and let us know what you think could have gone better. If there are issues unrelated to the try-on image itself, you can get in touch here.
Privacy and data handling
Google doesn’t collect or store any biometric data during this experience, and people’s photos are not used for training purposes. You won’t have access to any user images or generated looks from this feature.
Frequently asked questions
How do I participate in this feature?
What if I don't want people to use this feature to try on my products?
If you don’t want to include the option for users to try on your product virtually, you can opt out of the experience by contacting Google customer support directly from your Merchant Center account. To do this:
- Sign in to your Merchant Center account.
- From the 'Help' menu, select Help Centre and support.
- Select Contact us.
Note that opting out will only remove the 'try-on' button from your listings, but doesn't affect listings from other merchants selling the same product.
Can I use this feature with my Shopping ads?
How does this feature work for model try-on?
How can I ensure that people get good results?
I keep seeing mistakes in the generated image. What should I do?
Can I block try-on’s access to my domain’s images?
The opt-out process is available to all domain owners, even if you don't have a Merchant Center account. Google try-on uses images found on websites via Google image search.
To request the removal of your domain's images from try-on, complete the opt-out form. You can opt back in at any time with the same form.