How Google's try-on tool works

To empower potential customers and help them visualise how items will look on their bodies, people can use a virtual 'try-on' feature to 'test' clothing before they buy it.

How it works

Using AI, Google combines a user-uploaded photo, analyses your product images and generates a new image, showing how different garments might look on the customer's body.

While not necessarily a perfect representation of fit, this feature enhances the discovery process, encouraging exploration of different items and potentially driving engagement with your products among a wider range of potential buyers across the web. The accuracy of the representation depends on the quality of the images that you provide and on the user's photo.

Eligibility and availability

Any merchant with a Shopping feed who is eligible to show free listings is automatically opted in to this feature. The current experience supports the following categories: shoes, tops, bottoms and dresses. Lingerie, swimwear and accessories are not currently supported.

Try-on is currently available within the US, the UK, Australia, Canada, India and Japan for logged-in users on both mobile and desktop versions of Google Shopping and Google Search. Users must be 18 years or older to use this feature, and accounts must have Web & App Activity and Search personalisation turned on.

Note: This feature is only available on non-sponsored product results on Google (or the Shopping tab). This feature is not available for Shopping ads. That is, products under 'Sponsored' will not show the 'Try it on' button.

Product image requirements and best practices

You’ll need to follow the general requirements for product images, as well as these requirements for try-on images in particular:

Add high-resolution images that are at least 512 x 512 pixels, but ideally 1024 pixels or higher.

In addition, follow these best practices to make sure that you’re showing the highest quality product images:

The image should contain only the listed garment
The image should show the entire garment and should be a full-body picture
Garment is on a model facing directly forward with arms down to the side
Garments, when laid flat, should avoid excessive folds or wrinkles
Garment details should not be covered by hands, handbags or accessories

For tops:

Sleeves should be rolled down
Hoodies should have the hood down

Shoppers in the US can also generate a digital version of themselves using just a selfie via the 'Try-on' overview page. This module uses the Nano Banana AI model to generate a digital version of the shopper for visualising how clothes look on them. The AI-generated image can be saved as their default image for trying on products.

When the shopper chooses to generate and use a digital version of themselves for virtual try-on, the accuracy of the final generated image is still dependent on the quality of the merchant’s product images.

AI limitations and accuracy

Generated images may include mistakes, such as body shapes, personal features or errors in clothing details. The generated image can help people find out how an item might look, but it does not indicate fit, suggest a size or indicate size availability from the merchant.

We’re committed to continuously improving this experience. If you have any comments or feedback about the generated images, you can click the 'Give feedback' link at the bottom of the Try-on screen and let us know what you think could have been better. If there are issues related to something other than the try-on image itself, you can get in touch here.

Privacy and data handling

Google does not collect or store any biometric data during this experience, nor are people’s photos used for training purposes. You will not have access to any user images or generated looks from this feature.

Frequently asked questions

How do I participate in this feature?

All brands that offer tops, bottoms and dresses are automatically enrolled in this feature. Some product categories are currently excluded, such as lingerie and swimwear.

What if I don't want people to use this feature to try on my products?

If you don’t want to include the option for users to try your product on virtually, you can opt out of the experience by contacting Google customer support directly from your Merchant Centre account. To do this:

Sign in to your Merchant Centre account.
From the 'Help' menu, select Help Centre and support.
Select Contact us.

Note that opting out will only remove the 'Try-on' button from your listings but does not affect listings from other merchants selling the same product.

Can I use this feature with my Shopping ads?

This feature is only available on any non-sponsored product results on Google (or the Shopping tab). This feature is not available for Shopping ads. That is, products under 'Sponsored' will not show the 'Try it on' button.

How does this feature work for model try-on?

Currently, the model try-on feature allows shoppers to visualise clothing on models with body shapes similar to their own. Expanding on that, shoppers now have the exciting option to upload a personal photo. This allows them to see a preview of how the garment might look on their own body, offering an even more tailored and insightful shopping experience.

How can I ensure that people get good results?

The image should feature one garment on one full-body-shot, front-facing model in a simple pose with a high resolution of ideally 1024 pixels or higher.

I keep seeing mistakes in the generated image. What should I do?

To minimise errors, remember that the quality of the user-uploaded photo and your product images significantly impact the generated result. Bear in mind that GenAI is a visualisation tool to help you get a sense of style and colour. The tool doesn’t show exact fit or size, and occasional discrepancies may occur.

Can I block try-on’s access to my domain’s images?

The opt-out process is available to all domain owners, even if you don't have a Merchant Centre account. Google try-on uses images found on websites through Google image search. To request the removal of your domain's images from try-on, complete the opt-out form. You can opt back in at any time with the same form.

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