Request a review of your issues

Your products or your entire Merchant Center account may be subject to warnings, disapprovals or suspension if your website or the product data that you share with Merchant Center doesn't meet the Shopping policies, requirements and product data specifications.

In some instances, you may need to request a review of the disapproved account or product to resolve the issue. The option to request a review will appear on the product detail page or in the list of account issues, if available. Your ads may not show while your account or products are under review.

• If you’ve identified and resolved the issue, select 'I fixed the issue', then select 'Request review'.
• If you believe that our findings are an error, select 'I disagree with the issue', then select 'Request review'.
• Before the review button becomes available, you may need to complete other actions, such as identity verification (IDV). Check the 'Needs attention' tab for identity verification requests. You must also ensure that your product feed is not empty. If it is, manually add at least one product in 'All products' under 'Products' to prompt eligibility for a review.
• Contact us for support if you’re uncertain about the issue or about how to proceed.

Google wants you and your business to be successful. The following are some things to bear in mind when requesting a review.

On this page

• Finding your issues
• Notifications
• I fixed the issue
• I disagree with the issue
• Cool-down period

Finding your issues

Account-level issues

Go to Products in Merchant Center, then select the Needs attention tab above the summary cards. Select View setup and policy issues.

For applicable issues, select either I fixed the issue or I disagree with the issue, then select Request review.

• If you disagree with the issue, you may need to complete additional steps, such as an appeal reason and/or upload the required documentation.
• If you’ve fixed the issue, read and check the pop-up window to ensure that you understand the review process, its requirements and limitations.
• Complete identity verification: If prompted in the 'Needs attention' tab, you must upload clear, government-issued IDs or business registration documents. This is often a required step before you can request a review for account-level suspensions.

1. Go to the Needs attention tab.
2. In the 'All products that need attention' table, find the product that you want reviewed, then select Fix under the 'Status' column to open the product detail page.
3. Within the 'Needs attention' tab, under 'What needs attention', select either Request website check or I disagree with the issue.
   • If you’ve fixed the issue, review the policies related to your product disapproval and then tick the box that acknowledges that you reviewed the information.
   • If you disagree with the issue, provide an appeal reason and/or upload the required documentation.
4. Select Request website check or Request review, if applicable, for the issue that you want reviewed. If these buttons aren’t active, ensure that you have completed identity verification and have at least one product in your feed.

The review may take up to seven working days to complete. The status of your review will be reflected in Merchant Center or in your third-party application.

There are several notification and status types:

• Review requested
• Under review
• Review not approved

Details of when you requested the review will also appear in Merchant Center.

Email notifications regarding account-level policy-issue details will be sent when the review is requested and completed.

I fixed the issue

Select 'I fixed the issue', then select 'Request review' in Merchant Center or in your third-party application if you’re able to resolve the issue.

Review our Shopping policy requirements to understand the issue better and how to resolve it.

Ensure that you’ve completed the following steps if you’re addressing a suspension for 'Misrepresentation' or website transparency issues:

• Complete identity verification (IDV): Check the 'Needs attention' tab for requests to submit a government-issued ID. This must be done before requesting a review.
• Audit website transparency: Ensure that accurate business details such as address, phone number and email are visible on your website and match your Merchant Center settings. Verify that your return and delivery policies are functional and clear.
• Fix data consistency: Ensure that prices, availability and product attributes in your data source match your website exactly.

If you continue having trouble resolving the issue, contact us for support. If your issues aren’t resolved by the second review attempt, a one-week cool-down period may begin.

I disagree with the issue

Google has the responsibility to protect customers and we take violations of our policies seriously. If you believe that the issue applied to your account or product is a mistake, you can appeal the violation by selecting 'I disagree with the issue', then selecting 'Request review'.

Make sure that you understand the policy and can support the request before you disagree with the issue. We want to provide a safe and trustworthy ecosystem for customers, and we may need more information.

You may receive a prompt to submit additional information regarding your website, products or business. You may have the ability to explain why the policy wasn't violated, or why the disapproval wasn't justified. The ability to appeal and provide verification can provide a safe ecosystem, is a simple process and can build trust.

You may only have one chance to disagree with the issue. You may be required to fix the issue based on our policies and requirements after you’ve requested the review and appealed the issue.

Cool-down period

The cool-down period will begin when you have exhausted the option to disagree with the decision and have attempted to fix the issue. You can request a review after the cool-down ends if your account is already suspended or in a pre-emptive item disapproval (PID) state.

• The review button will be disabled (greyed out) during the cool-down period. Check the 'Needs attention' tab for an expiry date to check when the review button will be available again.
• Google Support can’t bypass or shorten the cool-down period.
• The cool-down period may increase with each subsequent unsuccessful review.
• Use this time to audit your website for transparency, such as business contact info, and ensure that your product data matches your website exactly.
• After the cool-down period passes, the 'Request review' or 'I fixed the issue' button will be available again.