Request a review of your issues

Product Disapprovals: Troubleshoot & Fix in Merchant Center

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If your website or the product data that you share with Merchant Centre doesn't meet the Shopping policies and requirements and product data specifications, your products or your entire Merchant Centre account may be subject to warnings, disapprovals or suspension, any of which may prevent your products from showing on Google.

In some instances, you may need to request a review of the disapproved account or product in order to resolve the issue. If available, the option to request a review will show on the Product detail page or within the list of account issues. While your account or products are under review, your ads may not show.

If you've identified and resolved the issue, select I fixed the issue and Request review.
If you believe that our findings are an error, select I disagree with the issue and Request review.
In some cases, you might need to complete other actions, such as Link Google Ads account or Verify identity, to request a review.
Contact us for support if you're uncertain about the issue or about how to proceed.

An animation that shows how to request a review for policy issues in Merchant Center.

Google wants you and your business to be successful. The following are some things to bear in mind when requesting a review.

Finding your issues

Account-level issues

Account-level issues are shown in a banner at the top of your Merchant Centre account. You may also view account-level issues by following these steps:

1. In your Google Merchant Centre account, click Products An icon for the products in Merchant Center.

2. Under the 'Needs attention' tab and above the summary cards, click View setup and policy issues.

For applicable issues, click either I fixed the issue or I disagree with the issue, then click Request review.

If you disagree with the issue, you may need to complete additional steps, such as an appeal reason and/or upload required documentation.
If you've fixed the issue, read and check the pop-up window to ensure that you understand the review process, its requirements and limitations.

Wait seven working days. You'll receive an email when you request the review. After the review has been completed, bear in mind that the review will apply to all issues for the country and the status of the associated issues will change to 'Under review'.

Warning period: During the warning period of 7 or 28 days, you can request 1 courtesy review of your account at any time. If all of your issues have been resolved, the warning will be lifted and your products will show as normal. If any of the issues aren't resolved, the account will retain the warning and your products will continue to show throughout the warning period. Your account will be reviewed again at the end of the warning period.

Product-level issues

All product-level issues can be found by selecting the Needs attention tab on the 'Products' page in your Merchant Centre account. To review all issues associated with a particular product, follow these steps:

1. Go to Products in Merchant Centre, then select the Needs attention tab.

2. Navigate to the product that you want reviewed, then click Fix in the status column to open the Product details page.

3. Within the 'Needs attention' tab and under 'What needs attention', select either I fixed the issue or I disagree with the issue.

If you've fixed the issue, review the policies related to your product disapproval, then tick the box that acknowledges that you reviewed the information.
If you disagree with the issue, provide an appeal reason and/or upload required documentation.

4. Click Request review if applicable for the issue that you want reviewed.

5. If the review is successful, the issue will disappear from Merchant Centre.

Note: The Issue details page will make it easier to manage and appeal issues. For applicable violations, you will have the option of requesting a review directly on this page, with all the context that you need to understand the decision. Learn more about the Issue details page.

Notifications

The review may take up to seven working days to complete. The status of your review will be reflected in Merchant Centre or in your third-party application.

There are several notification and status types:

Review requested
Under review
Review not approved

Details of when you requested the review will also appear in Merchant Centre.

Email notifications regarding account-level policy issue details will be sent when the review is requested and when the review is completed.

I've fixed the issue

If you're able to resolve the issue, you can indicate this by clicking I fixed the issue and Request review in Merchant Centre or in your third-party application.

To better understand the issue and how to resolve it, review our Shopping policy requirements. If you continue to have trouble resolving the issue, contact us for support. If your issues aren't resolved by the second review attempt, a one-week cool-down period may begin.

I disagree with the issue

Google has the responsibility to protect customers and we take violations of our policies seriously. If you believe that the issue applied to your account or product is a mistake, you can appeal the violation by clicking I disagree with the issue and Request review.

Before you disagree with the issue, make sure that you understand the policy and can support the request. We want to provide a safe and trustworthy ecosystem for customers and we may need more information.

You may receive a prompt to submit additional information regarding your website, products or business. You may have the ability to explain why the policy wasn't violated or why the disapproval wasn't justified. The ability to appeal and provide verification creates a safe ecosystem, is a simple process and builds trust.

You may only have one chance to disagree with the issue. After you've requested the review and appealed the issue, you may be required to fix the issue based on our policies and requirements.

Cool-down period

The cool-down period will come into effect when you've exhausted the option to disagree with the decision and you've attempted to fix the issue. If your account has already been suspended or is in a pre-emptive item disapproval (PID) state, you can request an account review.

During the cool-down period, the review button will be disabled and your account will remain suspended or in a pre-emptive item disapproval state.
You won't be able to request another review during the cool-down period.
With each unsuccessful review afterwards, an increase of the cool-down period may be applied.
Use the cool-down period to review and fix your account, data or website issues as support may be limited until your issues are addressed.
No action can be taken regarding your account until the cool-down period has ended, even if you contact us for support.
After the cool-down period has passed, the review button will be available again.

Note: It may take up to seven working days to complete the review. Products that are approved will be eligible to show across Google within 24 hours.

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