Gambling-related content

This policy applies to free listings. Learn more about Shopping ads policies.

Our policy

Google restricts the listing of gambling-related content.

Examples of what's allowed in some circumstances

Gambling-related content
 Google restricts the listing of gambling-related products, including:
  • Gambling-related promotional products such as gambling-related vouchers or bonus codes.
  • Gambling-related lotteries tickets such as non-national or state lotteries, or national or state lottery affiliates or aggregators
  • Physical lottery scratch cards
Allowed Google allows the listing of physical gambling-related equipment, including:
  • Gambling-related accessories, such as poker chips
  • Gambling-related physical items, such as poker books, DVDs, or Video games for consoles

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

 
To ensure a safe and positive experience for customers, Google requires that retailers and market participants comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as for any other places your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.

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