With Google Events Ticketing, partners can help users discover new and exciting events listings around the world, right on Google search. By promoting your inventory through free listings and a dynamic ad format, you can reach potential consumers who are already performing events related searches on Google.
Actions Center makes it even easier to manage your products by providing the tools you need to expand your reach and connect with users. You can configure feed credentials, view issues found in the products, and check the latest referral status of each product. To join the events program and begin surfacing your inventory to users, contact your Google Representative.
Initial setup
After contract signing with our business team has been completed, an Actions Center account will be created and we will reach out to the agreed upon admin user (during contract signing) with integration details and kick off the integration.
Upon the first login, the system will ask users to confirm technical and non technical contact details and ask you to provide Secure Shell (SSH) keys to use as upload credentials.
Learn how to generate a SSH Key pair for SFTP.
As you develop the feed, you can upload it to the development end point and check the processing results in the Actions Center.
Events ticketing feed
The events ticketing feed is the primary way for you to provide Google with a list of events to display across Google.
The supported upload format is JSON. The files uploaded can be in a compressed format such as ZIP, TAR, GZIP.
If there are too many products to be uploaded in a single file, you can upload the data using multiple files. The events processing pipeline will then consider those uploads as a single feed.
Testing and QA
When you are happy with the JSON feed uploaded to the sandbox environment, you can ask for a review of your implementation. A Google engineer will review your implementation and provide feedback. If there aren't any issues, you will then be asked to upload your feeds to the production environment on a daily basis with production data.
Production and Launch
When you are ready to launch, reach out again to our engineering team via Actions center > Help and support > Cases.
Our team will check your integration in the production environment before we work to enable inventory in our production environment. This completes the integration, and allows any external user to navigate to your event's
url through Google.