The Prohibited Practices Policy has been updated and will go into effect on 17 February, 2025.
We encourage you to review updates below and ensure that you are in compliance. Failing to comply may result in account suspension.
Ensuring Accurate Availability
We're clarifying our policy on misrepresentation to explicitly require partners to:
Display final room availability and rates before requesting user information: This means implementing live price and availability checks on your booking page.
Avoid price changes after users enter their personal information: If the requested room rate become…
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Prohibited Practices Policy updates
January 2025
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Bringing price comparison to vacation rental search
Finding the perfect vacation rental just got a whole lot easier Today, we’re introducing price comparison on our vacation rental search experience. Now, when travelers are browsing vacation rentals on Google and click through to a particular property, they’ll be able to see multiple travel sites on which the property is listed and choose which site they want to book with. From early user testing, we’ve heard positive feedback and learned that people appreciate seeing a range of pricing options and a diversity of booking sites. In addition to benefiting users, this price comparison feature can …Read more -
Price Accuracy Policy clarifications
Google’s price accuracy policy for hotels has been updated and will go into effect immediately. Continue reading for specifics on the policy updates. Booking confirmation Offers displayed on Google must result in confirmed bookings at the hotel within 24 hours. Personally identifying information clarification The final and total booking rate must be displayed before any user information is requested. Taxes and fees clarification Taxes and fees are intended to include mandatory hotel or government-levied taxes and fees. Our policy doesn’t allow partner-specific fees, commissions, and profits to…Read more -
Price Accuracy Policy update
Google’s price accuracy policy for hotels has been updated and will go into effect on October 10, 2022. Continue reading for specifics on the policy updates. Updated Criteria When a user clicks through from Google’s site to the partner’s booking page, the total price on the booking page must be prominently displayed, be the same as the total price displayed on Google’s site, and be for an overnight stay (no day use rates). The booking page must follow our Taxes and Fees Policy, which ensures all mandatory rates, taxes, and fees are fully disclosed without requiring additional user action. The …Read more