After your Hotel Center account is activated, and if you are eligible, you will be able to run Travel feeds in Search ads. You’ll need to link your Google Ads account to your Hotel Center feed, and Google will automatically enable Travel Feeds in Search Ads. This product will enrich existing Search ad campaigns with prices and more to help drive better performance and engage users throughout their travel booking journeys. You can disable feed sharing in your Ads account anytime.
If you don’t have a Google Ads account set up, you can contact a sales account manager or a technical specialist to assist you.