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VR partners: Starter guide

VR partners (Step 5: Price accuracy and data evaluation)

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About price accuracy

Price accuracy represents a data quality requirement for Vacation Rentals, and is a reflection of how complete and accurate your pricing is in your price feed relative to the prices shown on your website. Google frequently performs price accuracy checks and shares up-to-date results with partners through Hotel Center. Google expects partners to comply with all our policies at all times and to troubleshoot issues using self-service tools in Hotel Center.

  • Google will work with partners on implementing taxes and fees specific to their vacation rental properties into the price feed, such as on-site payments and additional mandatory charges.
  • During onboarding and after your launch, you can monitor your price accuracy score and any mismatches to ensure that users have a great experience with your properties. Learn about our price accuracy policy.
  • During onboarding, Google will also verify all onboarding partners against our policies. If violations are detected, Google will assist account owners in achieving compliance before the account activation. Failure to comply with these policies may delay or lead to termination of the onboarding process.
  • Google expects partners to comply with all our policies at all times and to troubleshoot issues using self-service tools in Hotel Center.

Guidelines for prices to be passed to Google

Pricing type Required to provide to Google Examples
Base rate Yes --
Mandatory taxes Yes City taxes
Mandatory fees Yes Cleaning fees
Fixed charges Yes Electricity usage (fixed cost per guest/night/stay)
Usage or consumption-based charges No Electricity usage (per KWh)
Refundable fees No Security deposit (returned to user in best case scenario)
Mandatory on-site fees or taxes Yes Resident-exempt fees or taxes (charges contingent on verifying a guest's identity)

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