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Your guide to YouTube Shorts ads

Your guide to YouTube Shorts ads

YouTube Shorts is a mobile-optimized experience on YouTube that centers around short, vertical, full-screen videos. Shorts ads appear between organic Shorts videos and are immediately skippable by swiping up or down.

YouTube Shorts ads let you connect with a vast, mobile-centric audience. By running ads within the Shorts feed, advertisers can leverage the platform's engaging, short-form video format to deliver impactful messages.

Get started with YouTube Shorts ads

Reach a vast, mobile-first audience who consume content on their own terms.

Learn how to Get started with YouTube Shorts ads

YouTube Shorts ads: Asset specs and best practices

Guidelines for crafting engaging creatives, leveraging trending audio, and driving conversions in YouTube Shorts.

Learn more about YouTube Shorts ads: Asset specs and best practices

Campaign types that support YouTube Shorts ads

Learn which campaign type best aligns with your marketing goals, and optimize your strategy for maximum impact with YouTube Shorts ads

  • Demand Gen campaigns
  • Video view campaigns
  • Video Reach campaigns with "Efficient reach" goal
  • YouTube reservation campaigns
  • Performance Max campaigns
  • App Install and App Re-engagement campaigns

Learn more about Campaign types that support YouTube Shorts ads

About YouTube Shorts ads Performance Reporting

Understand the Performance of your YouTube Shorts ads with detailed reporting. Track key metrics, analyze audience engagement, and optimize campaigns for maximum impact.

Learn more About YouTube Shorts ads Performance Reporting

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