Google Ads offers various campaign types that let you align your YouTube Shorts ad strategy with different marketing goals, such as driving app installs, increasing views, or maximizing reach. Each campaign type optimizes toward a specific objective. When buying ads on YouTube Shorts, start with your marketing objectives to choose the campaign type that meets your marketing objective.
Choose your campaign type by goal
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Demand Gen campaigns Capture engagement and action across YouTube, including Shorts, Discover, Gmail, and Google video partners. Learn how to buy YouTube Shorts ads with Demand Gen campaigns |
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Video view campaigns Influence brand and product consideration and drive video views for deeper Consideration in those moments of discovery. Learn how to buy YouTube Shorts ads with Video view campaigns |
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Video Reach campaigns with "Efficient reach" goal Maximize your ROI when building brand and product awareness. Learn how to buy YouTube Shorts ads with Video Reach campaigns with "Efficient reach" goal |
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YouTube reservation campaigns YouTube reservation campaigns featuring Shorts ads that are part of reservation, are available with YouTube Select Shorts. Reach out to your Google Ads representative to learn more about using reservation to show YouTube Shorts ads. Learn how to buy YouTube Shorts ads with YouTube reservation campaigns |
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Performance Max campaigns To drive conversion and maximize campaign performance by buying ads across all of Google’s advertising channels in a single campaign beyond keyword-based Search campaigns. Learn more about Performance Max campaigns. Learn how to buy YouTube Shorts ads with Performance Max campaigns |
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App Install and App Re-engagement campaigns To encourage people to install your app and re-engage customers who've installed your app and encourage them to take specific, in-app actions. Learn how to buy YouTube Shorts ads with App Install and App Re-engagement campaigns |
