How to track App campaign feed performance

Using feeds to pull the most relevant data into your App campaign ads may improve your ad performance. This article explains how to clearly track App campaign feed performance so you can optimize your feeds and ads. Learn more About using feeds in App campaigns.

On this page

• How to access the feed performance cards
• Feed diagnostics card
• Feed performance card

How to access the feed performance cards

1. Go to Campaigns within the Campaigns menu, then select App campaigns in the “All campaigns” filter drop down menu at the top left.
2. Select a specific App campaign in the campaigns table.
3. On the campaign “Overview” page, you’ll find the “Feed diagnostics” card and the “Feed performance” card.

Feed diagnostics card

The data presented in this graph details the distribution of feed items across policy review categories.

Google Merchant Center feeds

• Ready to serve: Feed items that are approved, in stock in Merchant Center, and ready to be used
• Not ready to serve: Feed items that are out of stock. Update these feed items in the Merchant Center when they’re in stock again by using the availability attribute.
• Inactive: Feed items that are impacted by a paused campaign or an ad group or excluded from the campaign or ad group, such as product group filters or geo targeting.
• Disapproved: Feed items that violate Shopping ads policies.

Hover over the graph to view specific numbers for each category. You can also select the three-dot menu to download the graph as an image or provide feedback. The "View feed details" link leads to your data feed in the Merchant Center.

Business data feeds

• Approved: Feed items that are approved and ready to be used.
• Approved (limited): Feed items that are only approved in certain countries and on certain devices due to the nature of the content.
• Under review: Feed items that are currently being reviewed for policy compliance.
• Disapproved: Feed items that violate Google Ads policies and can’t be used.

Hover over each graph category to view the number of items in that category and the percentage of those items out of the total items. You can also select the three-dot menu to download the graph as an image or provide feedback. The "View feed details" link will take you to the feed detail page in your business data, where you can view details per feed item.

Feed performance card

In the feed performance card, you’ll find the “As ad assets” tab where you’ll find a chart tracking campaign performance when items in your feed are shown in your ads.

1. From the three-dot menu at the top right, you can select a chart metric such as “Impressions”, “Clicks”, “In-app actions”, “Cost”, and ”Installs” if your campaign is for installs.
2. After you select a metric, you can click the three dot menu to download the chart as an image.

Related links

• About using feeds in App campaigns
• How to create and use feeds for App campaigns
• About product reporting in App campaigns