A temporary daily spending limit may be applied to your account if Google Ads detects unusual or suspicious activity. This can also occur during routine security checks or payment reviews, especially if your account uses direct debit for payment in a Single Euro Payments Area (SEPA) country. This limit is a precautionary measure to protect your account.
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What you can expect
When a daily spending limit is applied to your account, you’ll receive in-account and email notifications about the new limit. The spending limit will take precedence over any campaign budgets that you’ve set. This limit is typically temporary and may be automatically adjusted or removed as our review progresses, if account activity remains normal or after successful payments clear. In some cases, it might be in effect for approximately 8 weeks.
After we’ve confirmed that your account is safe or the underlying reason for the limit is resolved (for example, a payment issue is fixed), the spending limit will be removed. You’ll be updated through in-account and email notifications. It might take a few days for campaign performance to normalise after the limit is lifted. Any alert messages regarding the limit might persist temporarily even after removal but can usually be disregarded if you've received confirmation that the limit is lifted.
Resolve issues with your daily spending limit
If you believe your account is safe, refer to the options below to remove or increase your daily spending limit.
Remove your bank account from your payment methods
You can automatically remove the daily spending limit from your account by removing your bank account from your payment methods and adding a credit card payment method. Learn more about payment methods for Google Ads.
To remove a payment method:
- Go to Settings within the Billing menu
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- Open the 'Payment methods' section and select Manage payment methods.
- Click Remove next to the payment method that you want to delete.
.Note that if your account is on automatic payments and your bank account is a primary payment method, you’ll have to add a new primary payment method first before deleting the old bank account.
To add a new payment method:
- Go to Settings within the Billing menu
- Open the 'Payment methods' section and select Manage payment methods.
- Select Add payment method button and follow the instructions.
To remove a payment method:
- Go to Settings within the Billing menu
- Under the 'Payment methods' section, find the payment method that you want to remove.
- Select the corresponding Actions drop-down menu, then select Remove.
Note that if your account is on automatic payments and your bank account is a primary payment method, you’ll have to add a new primary payment method first before deleting the old bank account.
To add a new payment method:
- Go to Settings within the Billing menu
- Under the 'Payment methods' section, select Add a payment method then follow the instructions.
After you complete these steps, the daily spending limit should be removed from your account within 5 working days. You’ll be updated through in-account and email notifications.
Request a higher daily spending limit
If you want to increase your daily spending limit, submit the Daily spending limit increase request form. You’ll receive an update within 2 working days through in-account and email notifications.
We’ll also continue to monitor your account, and if it’s confirmed safe, you can expect a removal of the daily spending limit approximately 8 weeks from the date it was first applied to your account.
