A webhook integration allows you to automatically send information from one app to another using a unique URL. You can create a webhook integration to link your lead form to your customer relationship management (CRM) system. After you add a webhook integration to your lead form, you’ll receive your leads directly in your CRM.
To add the webhook integration to your lead form, you'll need to generate a webhook URL and a webhook key.
- The webhook URL is the delivery path. After a person submits their information in a lead form, an "HTTP POST" request is sent to the configured URL, allowing the leads to go directly to the CRM.
- The webhook key is used for validating the leads sent.
If you've the ability to do so, you can create the webhook integration and then generate a URL and key for the webhook. Learn more about Generating a webhook URL and key.
We also have a lead export integration with Zapier that uses the Google Ads API instead of a webhook. You can also manually export lead form data by downloading a CSV file or use the Google Ads API.
- Go to Campaigns within the Campaigns menu
.
- Select the plus button
, then select New campaign.
- Select Leads as your goal.
- Select Search, Video, Performance Max, or Display as your campaign type.
- Select Continue.
- Enter your campaign settings.
- Select Create lead form to open the lead form asset editor and to enter details about your lead form.
- For Search and Display campaigns: Scroll to the “Assets” section, then select More Asset Types and then Lead forms.
- For Video campaigns: Scroll to the “Lead form” section, then select Form.
- Begin creating your lead form asset.
- Select to expand “Export leads from Google Ads”, then select to expand “Other data integration options".
- Under "Webhook integration (optional)", add your webhook URL and webhook key.
- Select Send test data and verify if your CRM receives the data correctly.
- When you finish creating the lead form, select Save.
- Go to Assets within the Campaigns menu
- You'll now view a table with all your assets. Select Lead form from the list above the table toolbar.
- Hover over the lead form and select the pencil icon
to edit.
- Select to expand “Export leads from Google Ads", then select to expand “Other data integration options".
- Under "Webhook integration (optional)", add your webhook URL and webhook key.
- Select Send test data and verify if your CRM receives the data correctly.
- When you finish editing the lead form, select Save.
Error states
Depending on your initial actions after adding a webhook, you may discover one of the following error states:
- Error state A: When people save the form without sending test data (successfully).
- Error state B: Data that isn't sent.
- Error state C: Data sent without Google receiving a response.
- Error state D: Data sent, but Google receives an incorrect response (different from "HTTP 200").
- Success state: Data sent, and Google receives a correct response.
