Campaign settings help you customize your Google Ads campaigns to reach your target audience and achieve your marketing goals. By adjusting these settings, you can control where your ads appear, who can view them, and how much you spend. This empowers you to optimize your campaigns for better performance and maximize your return on investment.
If you want to know more about adjusting your campaign settings, learn how to Edit your campaign settings.
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Benefits of campaign settings
Campaign settings offer several key advantages for your Google Ads campaigns:
- Reach your target audience: By targeting specific locations, languages, and demographics, you can ensure that your ads reach people who are most likely to be interested in your products or services.
- Optimize your budget: You can set daily budgets and bid strategies to control how much you spend on your campaigns.
- Track your campaign performance: Google Ads provides detailed reporting on your campaign performance, so you can check which settings are working best and make adjustments as needed.
- Enjoy flexible adjustments: Adapt and adjust your campaigns over time to optimize performance and respond to evolving market conditions.
When to use campaign settings
Campaign settings should be used from the outset of your Google Ads campaigns. By carefully selecting the right options for your campaign type, targeting, bidding strategy, and budget, you can ensure a strong foundation for success. Once your campaigns are running, continuously monitor performance and adjust settings as needed to improve results.
What each campaign setting means
| Setting | Description | References |
| Campaign name | This setting lets you enter a name for your campaign. Although Google Ads enters a default campaign name for you, we recommend that you choose a name that clearly describes the theme of the campaign so that you can easily find it in your account. Your campaign name isn't visible to your customers. | |
| Marketing objective | Select the goal that would make your campaign successful. | Learn more About campaign objectives in Google Ads. |
| Campaign type |
The campaign type you choose tailors the campaign setup to what's appropriate for your goals. You can also choose one or more advertising goals. As you continue to use Google Ads, you’ll see relevant suggestions based on the goals you select. |
Learn how to Choose the right campaign type. |
| Campaign status | Your campaign status indicates if your campaign is running smoothly or if there’s any issues that need to be fixed. Each status can also give you an idea on what next actions you can do for your campaign. | Learn more About campaign statuses. |
| Networks | The Networks setting indicates where you want your ad to appear based on the campaign type you chose. |
Learn About the Google Search Network. Learn about the Display Network. |
| Devices | Campaigns can target different types of devices, which include desktops, tablets, and mobile devices. You can also choose to customize ads for different devices. | Learn more About device targeting. |
| Locations and languages | Your campaign’s ads are eligible to show to customers in your targeted geographic locations, or to customers who have selected your targeted language as their browser’s language setting. We recommend choosing the language you serve your customers in. | Learn how to Choose your location and language settings. |
| Bidding and budget | You can manually set your bids for clicks on your ads or let Google Ads do it for you. Depending on your campaign type, you can choose from additional bidding options. | Learn how to Choose your bid and budget. |
| Add assets | Include even more information in your ads, such as location information, links to pages on your website, and your phone number, and other useful details. | Learn more About assets. |
| Additional settings | Here are some additional optional features to help you optimize your campaign:
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Learn more About ad scheduling. Learn more About advanced location options. Learn more About attribution models. Learn more about how to Use ad rotation. |
