To help you prioritize actions and optimize your account, you can use guided recommendations on the Google Ads “Recommendations” page. The guided recommendations layout is grouped by account age and importance, and it organizes key recommendations to help you identify next steps.
This article explains the benefits of guided recommendations and when to use them. Learn more About recommendations.
On this page
Benefits
- Simplify your priorities: Determine which actions are most important for your account's health and growth. Each category shows up to 3 recommendations that are easy to navigate and organized based on impact.
- Leverage Google’s guided optimization: Review and follow a plan to improve your account from setup to advanced performance enhancements.
- Resolve issues quickly to drive performance: Guided recommendations can help you identify and fix the problems that stop your ads from serving.
When to use guided recommendations
Google encourages you to review recommendations when you want to manage account optimization and drive change in the following key categories:
Campaign setup
Campaign setup guided recommendations help you focus on essential tasks like conversion tracking. By reviewing these recommendations, you can help make sure that your account is well-configured and ready to reach the right audiences.
Serving issues
You can use guided recommendations to prevent critical issues that prevent your campaigns or ads from serving. By addressing these issues before your campaigns begin to run, you can get more ads in front of potential customers.
Growth and optimization
You can use guided recommendations to find ways to grow reach and expand your business — like making budget adjustments, choosing new campaign types like Performance Max, or expanding targeting.
Google AI
You can apply guided recommendations to enhance your campaign performance using Google AI. This includes optimization actions like improving your ad strength, choosing automated bidding strategies, or adding extensions.
Where to find guided recommendations
To access guided recommendations:
- Go to Recommendations within the Campaigns menu
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- At the top of the “Recommendations” page, you’ll find recommendations at the current scope: account or campaign level.
Keep in mind
Guided recommendations:
- Only show the top 3 category recommendations based on their impact. If you’d like to review additional recommendations, view all recommendations below the guided recommendations.
- Categories will only show if the account or the campaign has relevant opportunities.
