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With brand guidelines, you can control how your brand is represented in your Performance Max campaign automated assets or formats. You’ll be able to easily upload the following customizations in the same place once per campaign:
- Brand font
- Brand color
- Business name
- Logo assets (1-5 images)
Your Performance Max campaigns use Google AI to infer key brand elements using your final URL. You’ll be able to review the brand information Google infers, then can fine-tune your brand guidelines based on your brand and campaign goals.
In this article
How it works
You can utilize brand guidelines to input your brand information in your Performance Max campaign. Your brand guidelines exist at a campaign level and can be modified during or after campaign constructions. Below are the brand assets and controls found in your brand guidelines.
Brand assets
| Brand assets | Status |
| Business name | Required |
| Logos (up to 5) | Required |
Important considerations for business name and logos
- Business name: Make sure the provided business name matches exactly with your domain or verified legal name. Discrepancies can lead to disapproval or assets being marked as irrelevant.
- Logo quality and approval: Upload high-quality logos that meet Google's size, clarity (not blurry, legible at small sizes), and format specifications. Make sure logos are approved and visible on your landing page.
Business information assets, including logos, are not guaranteed to serve in every impression. The system optimizes for the best performing format. If your logo is disapproved for issues like blurriness or irrelevance, re-upload an improved version. Check if 'Dynamic Business Logos' is enabled at the account level if incorrect logos are appearing, and consider disabling it.
- Review times: Business name and logo assets are subject to review. This process typically takes up to one business day, but complex cases may take longer. Make sure your Advertiser Verification is complete, as this can influence approval times. If assets are under review for an extended period, confirm compliance with all policies.
Brand controls
| Brand controls | Status | Eligible formats |
| Primary and secondary colors | Optional |
|
| Font | Optional |
|
Your brand guidelines may help you:
- Represent your brand consistently across automated assets and formats
- Reuse assets and controls relevant to your brand identity across campaigns
Google will do its best to apply your brand guidelines where eligible. However, not every creative type will support rendering with your specific brand guidelines.
Access your brand guidelines
You can access your brand guidelines during and after campaign construction. Follow the steps below to learn more.
- When creating an asset group within campaign construction
- When creating a new asset group after campaign construction
- When editing an existing asset group
Brand guidelines pre-filled values
The first time you use a final URL, Google will infer your brand guidelines from your final URL. If Google successfully detects a business name and logo from your final URL, these assets will be pre-filled by default. All subsequent times you reuse the same final URL, Google will reuse your most recently used brand profile inputs.
| Brand asset | Default value |
| Business name |
Pre-filled based on your final URL If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used business name. |
| Logo |
Pre-filled based on your final URL If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used set of logos. |
Brand guidelines optional values
Your brand guidelines have optional inputs, font and colors, for more control over your brand. These controls allow you to represent your brand accurately across autogenerated videos on YouTube and responsive display ad formats on the Google Display Network.
Google AI will infer font and colors from your Final URL and recommend them to you in the UI. However, you will have to manually confirm or modify these values. If you can’t find these recommendations, Google AI may not have been able to detect font or color recommendations from your Final URL. All subsequent times you use a given Final URL, the most recently used brand controls associated with your Final URL will be applied automatically.
| Brand control | Default value |
| Colors |
Primary and secondary color based on your final URL If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used primary and secondary color. |
| Font |
Font based on your final URL If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used font. |
