Starting in March 2025, we're bringing inventory source controls to all available ad surfaces in Demand Gen. With inventory source controls, you’ll be able to choose where your ads appear across YouTube, Discover, Gmail, and the Google Display Network.
Demand Gen already has access to the video-eligible subset of the Google Display Network via Google Video Partners. In April 2025, we are expanding Demand Gen to include image inventory across the Google Display Network to help you stay top-of-mind with more customers wherever they are browsing content — reaching over 90% of the global internet …
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Google Display Network integration with Demand Gen
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YouTube video action line items are being upgraded to Demand Gen
Demand Gen is replacing YouTube & partners video action line items*. With Demand Gen, advertisers are able to seek inspiration, conduct research and make online purchase decisions on the most browsed surfaces across YouTube and Google. Key dates: April 2025: The option to create new video action campaigns will be removed from Display & Video 360. Learn more in the Display & Video 360 announcement about this update. * YouTube & partners video action line items are also known as YouTube video action line items and Video Action Campaigns (VAC) and refer to YouTube & partners video line items with…Read more -
Performance upgrades for Display & Video 360 CTV ad solutions
People are spending more time than ever watching connected TV (CTV), and advertisers seek tools to help them reach consumers in these impactful moments. To better meet the needs of advertisers, publishers, and viewers, we’re strengthening Display & Video’s CTV ad buying and measurement capabilities. These updates will help advertisers better reach their intended CTV audience and measure outcomes at the household level by incorporating IP addresses, among other signals, in ways aligned with our privacy principles. Because CTV is typically watched in groups, these updates will also enable advert…Read more -
Coming soon: March 3, 2025 edition
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Netflix creative pre-registration status in Display & Video 360 Display & Video 360 is partnering with Netflix to provide creative pre-registration and exchange status directly in our platform. Users have the ability to pre-approve creatives ahead of their launch date and will soon be able to review Netflix’s creative exchange status directly in Display & Video 360. Tubi exchange inventory in Display & Video 360 Users now have access to Tubi’s exchange inventory in Display & Video 360. Exchange-level enablement at the partner level of Display & Video 360 will be required for advertisers to acc…Read more -
Coming soon: Updates to Display & Video 360 brand suitability experience
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In 2025, Display & Video 360 will update the brand suitability experience to better enable you to effectively implement your suitability strategy. The important upcoming changes are the following: "Brand safety" on Display & Video 360 and "Category exclusions" on YouTube will be renamed "Brand suitability". All brand suitability controls (except third-party verification, keyword exclusions, and channels or URL exclusions) will be located at the advertiser level only. Advertiser-level controls will apply to all line items automatically. Third-party brand suitability verification, keyword exclus…Read more -
Coming soon: February 3, 2025 edition
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YouTube Pause Ads in Instant deals YouTube Pause Ads will soon be available to all YouTube Instant deals customers. Display & Video 360 advertisers will soon be able to connect with Connected TV audiences in a unique and non-disruptive way with YouTube's new Pause Ads. These premium display ads appear when users pause video playback, ensuring high visibility and keeping your message top of mind. Content theme exclusions for YouTube & Google Video Partners Content theme exclusions help to prevent your ads from showing on videos, websites, or apps related to specific themes that may not suit you…Read more -
Coming soon: Reporting updates in Q1 2025
Campaign Manager 360 and Display & Video 360 Changes to reach report confidence default confidence settings Estimated February 4, 2025 We’re changing the default value in reach confidence filters. The default setting will be switched to All in Display & Video 360 and Campaign Manager 360, and in API reports. Customers will be able to choose to use High Quality Only if they would like to revert to using the previous filtering criteria. Reminder: Ads Creative Studio planned to sunset in Q1 2025 Estimated March 25, 2025 Ads Creative Studio (ACS) will be deprecated Display & Video 360 Lifetime fre…Read more -
Coming soon: December 2, 2024 edition
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Updates to YouTube target frequency line items We will soon be allowing the option for advertisers to optimize their YouTube target frequency line items to achieve a monthly frequency target between 4 and 8. Build cumulative frequency over the course of a month period to maximize your user-level brand awareness while minimizing overdelivery and wastage.Read more -
What's new: November 2024
Learn about new features and updates to Display & Video 360 from October and November 2024
Campaign and workflow updates Demand Gen line items available to all customers All Display & Video 360 customers can now create Demand Gen line items. Customers can use video and image ads to reach up to 3 billion monthly users across YouTube, Discover, Gmail, and video partner inventory, optimizing line items to drive clicks or conversions with Floodlight optimization. Demand Gen line items can be managed via SDF by updating your version to v8. Learn more about Demand Gen line items Self-service enablement of YouTube & partners on-by-default third-party measurement You can select third-party …Read more -
Coming soon: November 11, 2024 edition
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Assigned advertisers listed in Floodlight Configuration ID picker Users will be able to see the associated advertisers for given Floodlight configuration IDs in the Floodlight configuration filter picker. By adding the advertisers associated with each Floodlight configuration ID to the filter picker, users will be able to easily identify the correct Floodlight Configuration ID to select when setting up a Floodlight related report. In-line YouTube ads previews When creating a YouTube ad, advertisers will soon be able to preview their video creatives in different formats across various surfaces …Read more -
Coming soon: October 28, 2024 edition
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Demand Gen line items available to all customers Following our announcement in September 2024, all Display & Video 360 customers can now create Demand Gen line items. Customers can use video and image ads to reach up to 3 billion monthly users across YouTube, Discover, Gmail, and video partner inventory, optimizing line items to drive clicks or conversions with Floodlight optimization. Demand Gen line items can be managed via SDF by updating your version to v8. Learn more about Demand Gen line items Self-service enablement of YouTube & partners on-by-default third-party measurement You will so…Read more -
Coming soon: Reporting updates in November 2024
Campaign Manager 360 and Display & Video 360 Reach report updates Estimated November 18, 2024 Infrastructure changes will enable reports to load faster with less latency. As a result, there may be some variance in reported reach values in new reports compared to stored reports for the same time period. Customers will be able to choose whether they want to filter out reach report results with a low statistical confidence. Previously, results were filtered automatically. The new default behavior will be to report on reach results regardless of the statistical confidence. Changes to Display & Vid…Read more -
What's new: September 2024
Learn about new features and updates to Display & Video 360 from August and September 2024
Campaign and workflow updates Insertion order objectives A new insertion order objective selection determines what default KPIs, line item types, and bid strategies are available within an insertion order. This workflow streamlines insertion order and line item creation, ensuring that all components are aligned to achieve the same goal. This enables Display & Video 360 to make AI-powered optimizations and recommendations aligned with your ultimate KPI. Existing insertion orders have an “insertion order without objective” set. Once an insertion order has been created, users have the option to c…Read more -
Coming soon: October 7, 2024 edition
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“Is YouTube TV” reporting dimension A new dimension will be added to reporting making it easy to identify and differentiate YouTube TV traffic on MRC-accredited metrics. Content Duration and Delivery type multipliers in Custom Bidding Two new multipliers will be available for users in Custom Bidding using rules. These connected TV-based multipliers allow users to add additional value to the Content Duration that the ads are shown with, from less than 1 minute to over 60 minutes. Additionally they will be able to apply additional value to the Delivery type, whether the ad is shown with Livestre…Read more -
Coming soon: September 23, 2024 edition
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Display & Video 360 will stop bidding on multiple waterfall calls to Google Ad Manager and the AdMob Network for mobile app inventory Starting October 23, 2024, Display & Video 360 will stop bidding on multiple waterfall calls to Google Ad Manager and the AdMob Network on all mediation platforms for mobile app inventory. To maximize advertiser ROI and bid more efficiently, Display & Video 360 aims to buy mobile app ad inventory primarily via real-time bidding. YouTube & partners efficient reach line items in planning Display & Video 360 will soon support planning YouTube & partners efficient r…Read more -
Coming soon: September 9, 2024 edition
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Bid guidance in video view & efficient reach YouTube & partners line items YouTube & partners video view and efficient reach line items will begin surfacing bid suggestions under the bid input field. Bid suggestions are based on the line item’s settings (budget, flight dates, targeting and ad format) and the estimated auction dynamics, and are only supported pre-flight. Optimized targeting will be removed from some bid strategies Effective September 30, 2024, optimized targeting will no longer be a targetable option for "Viewable impressions", "Viewable for at least 10 seconds", and "Completed…Read more -
Demand Gen is coming to Display & Video 360
Starting in October 2024, you’ll be able to seamlessly manage Demand Gen campaigns alongside other line items directly within Display & Video 360. Demand Gen offers a range of features to help you achieve even greater success with your campaigns: Expanded reach: Engage with up to 3 billion monthly users1 by expanding your reach from YouTube to Discover and Gmail. Multi-format creative storytelling: Run video and image ads in one single line item. More relevant, specific audiences: With lookalike segments, you can reach more audiences who are similar to those who already love your brand. Advert…Read more -
Coming soon: Trafficking updates in September 2024
Display & Video 360 and Campaign Manager 360 Enhanced attribution will be enabled for all advertisers September 30, 2024 Enhanced attribution will be automatically enabled for most advertisers from September 30, 2024, whether Floodlight configurations are managed in Campaign Manager 360 (Hybrid) or Display & Video 360 (Third-Party Ad Servers). New advertisers will have enhanced attribution enabled by default. Enhanced attribution appends a DCLID identifier to non-YouTube click events, which increases accuracy and conversion volume of click based conversion attribution. Advertisers can opt out …Read more -
Coming soon: Reporting updates in September 2024
Display & Video 360 EMX Digital renamed Cadent Aperture MX Estimated September 2024 Sub-exchange EMX Digital will be renamed Cadent Aperture MX in reporting. Regulatory Operating Costs and Total Media Cost metrics will be incompatible with YouTube report metrics and dimensions Estimated October 2024 DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will be incompatible with reports configured with YouTube specific metrics or dimensions. The following metrics will be incompatible for each currency version (Partner Currency, Advertiser Currency, or USD): Regulatory Operating Cost…Read more -
Coming soon: August 19, 2024 edition
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Sunset of Oracle audiences On September 30, 2024, third-party audiences licensed from Oracle will sunset. Once sunset, these audiences will be removed from any resource targeting and combined audiences. This update will automatically pause any line items that target only sunset audiences or negatively target any sunset audiences. You can identify these sunsetting audiences in Display & Video 360 as third-party audiences from providers “Bluekai”, “AddThis”, and “Datalogix”. These audiences can’t be easily identified using the Display & Video 360 API. Advertisers will also lose the ability to sh…Read more -
What's new: July 2024
Learn about new features and updates to Display & Video 360 from July 2024
Campaign and workflow updates Report files download list coming to Instant reporting Display & Video 360 and Campaign Manager 360 have a new page in instant reporting that allows customers to view the status of downloaded reports and access them once they're ready. Additional third-party measurement on-by-default support for YouTube & partners line items The measurement vendor Audience Project now supports on-by-default enablement for third-party reach measurement. Request enablement by contacting support directly through chat or email. 30- and 60-second non-skippable ads on YouTube Select You…Read more -
Results from our display ads experiment with the Privacy Sandbox APIs
22 July 2024
Google’s ads teams are committed to providing advertisers with effective and privacy-centric tools and have been conducting rigorous testing of the Privacy Sandbox APIs, in combination with other signals, to understand how the APIs can support ads performance without third-party cookies. Between January and March 2024, we conducted an experiment on a portion of display ads traffic in Google Ads and Display & Video 360. We evaluated the effectiveness of measurement and audience strategies using a combination of Privacy Sandbox APIs and other privacy-preserving signals, in comparison to third-pa…Read more -
Coming soon: July 1, 2024 edition
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Report files download list coming to Instant reporting Display & Video 360 and Campaign Manager 360 are launching a new page in instant reporting that will allow customers to view the status of downloaded reports and access them once they're ready. User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that …Read more -
Coming soon: Reporting updates in July 2024
Campaign Manager 360 and Display & Video 360 User ID redaction in Data Transfer files for Florida, Texas, Oregon, and Montana Estimated July 2024 for Florida, Texas, and Oregon. Estimated October 2024 for Montana. Later this year, Google will begin redacting user IDs in Display & Video 360 and Campaign Manager 360 Data Transfer files for users who are located in the following US states: Florida, Texas, Oregon, and Montana. This redaction is driven by new privacy legislation that is due to take effect. This is a similar policy to prior redactions due to legislation enacted in California for CCP…Read more -
Coming soon: Trafficking updates in July 2024
Display & Video 360 Deprecating YouTube Other Content Types exclusion controls for YouTube & partners line Items Estimated September 2024 Display & Video 360 will be simplifying YouTube's brand suitability controls. Embedded YouTube videos and Live streaming videos exclusion controls in Other content types targeting will be removed from YouTube & partner line items and moved to the advertiser level. This change will make it easier for you to manage your brand suitability settings and ensure that your ads are only shown on content that is appropriate for your brand. Deprecating Digital Content …Read more -
Coming soon: June 10, 2024 edition
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Insertion order objectives A new insertion order objective selection will determine what default KPIs, line item types, and bid strategies are available within an insertion order. This workflow will streamline insertion order and line item creation, ensuring that all components are aligned to achieve the same goal. This enables Display & Video 360 to make AI-powered optimizations and recommendations aligned with your ultimate KPI. Existing insertion orders will be assigned objectives based on the existing bidding strategy and the line item types they contain. Once an insertion order has been c…Read more -
What's new: May 2024
Learn about new features and updates to Display & Video 360 from May 2024
Campaign and workflow updates YouTube Instant Reserve deals available through instant deals An additional entry point for YouTube Instant Reserve deals has been added to Instant deals. Customers with access to Instant Reserve deals can initiate a deal by navigating to Inventory > My Inventory or the Negotiations tab and creating an Instant deal.Read more -
Coming soon: May 28, 2024 edition
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30- and 60-second non-skippable ads on YouTube Select YouTube Select ads with 30- and 60-second non-skippable formats are now available for all customers targeting YouTube Select buys through Instant Reserve. This format allows for richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences. 30-second non-skippable ads will show on YouTube TV or connected TV devices. 60-second non…Read more -
Updates to support advertiser transparency and content moderation
We've made some changes to better support advertiser transparency and give people greater control of their ad experience. We upgraded and renamed Display & Video 360's Online Behavioral Advertising (OBA) compliance feature because of expanding regulatory requirements. These upgrades add support for advertiser transparency for all formats. Updates to OBA compliance On February 12, 2024, we made the following changes in Display & Video 360: The OBA compliance setting was renamed from OBA compliance to Ad badging, transparency, and reporting. When you create a new advertiser, Ad badging, transpar…Read more -
Update to Legal Requirements policy (August 2023)
Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page. Google Ads Legal Requirements policy will be updated on 7 August 2023. Examples will no longer be listed on this page. This update does not alter advertisers’ responsibility to ensure that their ads comply with all local laws and regulations of any area their ads target, in addition to the stan…Read more -
Updates to Google audiences
As announced on November 1, 2022, similar audiences will be transitioned to more durable solutions. Starting May 1, 2023, there will be changes that will affect the way similar segments are used in Google Ads. Learn more about these Changes to audience targeting. In 2021, Google Ads announced plans to chart a course towards a more privacy-first web. To help advertisers adjust to an online ecosystem without third-party cookies, we have been developing solutions to deliver relevant ads at scale while protecting user privacy. Check this page for updates as we continue to make progress. Latest Upd…Read more -
Google Marketing Live 2023: Activate new features in Display & Video 360
23 May 2023
As consumer expectations for privacy rise, businesses have to find solutions to reach new customers and connect with existing ones in more effective and privacy preserving ways. Display & Video 360 is a platform that enables you to do that through programmatic buying. At Google Marketing Live 2023, we shared new ways to connect with valuable customers and understand how connected TV campaigns are driving results. Reach new converting audiences with optimised targeting in Display & Video 360. Amidst privacy shifts, AI powered audience solutions help you continue finding new, relevant customers …Read more -
Updates to DoubleVerify’s standard verification pre-bid rate card in April 2025
Starting April 2025, DoubleVerify will update its standard verification pre-bid rate card and marginally increase the CPM rates for some solutions. The updated pricing is part of DoubleVerify’s commitment to continually improving and enhancing their services. How will this affect my rates? The new pricing applies to all impressions from new and existing line items beginning in April 2025. Advertisers with negotiated custom rates or those not using DoubleVerify as a third-party vendor won’t experience this change. Where can I learn more about pricing? For questions about standard pricing or cus…Read more