Manage your business attributes and brand

Important: This feature is only available in the US.

To help you easily create on-brand content, Business Home analyzes the look and feel of your business based on your website, social profiles, and information sourced from your linked accounts. You can manage and edit your business’s visual and brand messaging details in the “About your business” tab of Business Home.

While this information is not displayed directly to your customers, Business Home references these details to provide the best possible recommendations for your content creation and posts.

Important: Business Home is currently a closed beta experience, available only to select business categories and locales, and certain features may not be available to all businesses.

Edit your “About your business” attributes

Update your brand details using the attributes in the “About you” tab.

  1. Go to your Business Home.
  2. On the side panel, select About your business Fingerprint.
  3. In the upper-right section of the attribute you want to update, select Edit Edit.
  4. Make your desired changes in the provided field, then select Save.

About your business

Tip: Your “About your business” details are unique to your Business Home. If multiple people manage this business, a colleague's "About your business" attributes may differ from yours and will not automatically sync across tool accounts.

Understand attributes you can edit

Important: The attributes available for editing may vary based on your business type and features in Business Home.

  • Logo: Upload the logo used to represent your business on Business Home. Make sure the logo image meets these requirements:
    • Format: JPG or PNG
    • Size: Up to 5 MB
    • Minimum resolution: 500 px tall, 500 px wide
    • Maximum resolution: 2000 px tall, 2000 px wide
    • Ratio: 1:1
  • Color: Set the colors used to represent your brand.
  • Core values: Define the values used to guide content ideas and posts created for your business so they always align with your brand.
    • Examples: Community, tradition, eccentricity.
  • Tone of voice: Select the keywords that shape post copy suggestions to match your brand's unique voice.
    • Examples: Quirky, nostalgic, welcoming, authentic.
  • Look and feel: Provide the visual descriptions used to guide new image suggestions and enhancements.
    • Examples: Eccentric Americana, whimsy nostalgia, vintage maximalism.
  • Images of your business: Add reference media to ensure that new images and visual enhancements created for you accurately match your business’s aesthetic.

Get help with the Business Home beta

  1. Go to your Business Home.
  2. At the top right, select Help Help.
  3. From the drop-down options, select Contact us.

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