Important: This feature is only available in the US.
With Business Home, you can access insights into your business’s performance to view an executive summary of your core metrics, track the direct impact of your marketing efforts, and discover tailored opportunities for growth. By centralizing data across the various tools you use, Business Home simplifies your business management experience, allowing you to monitor your performance without needing to access multiple Google tools separately.
Business Home presents performance insights in various formats, including:
- Homepage highlights: High-level insights appear on the Business Home homepage. The insights on this page can tell you what’s new, what’s changed, or celebrate new milestones reached.
- Performance metrics deep-dives: The “Performance” page contains more detailed analysis on a wider range of metrics and trends.
Tip: If your business operates multiple locations, you can view your combined performance metrics by default or filter them to view each store independently.
Check your performance with Business Home
Important:
- Business Home is currently a closed beta experience, available only to select business categories and locales, and certain features may not be available to all businesses.
- To access performance and insights for connected tools, such as your Business Profile, Merchant Center, or Google Ads, you must have the required permissions for those tools.
- In some cases, there may be minor discrepancies or delays between metrics in Business Home and other tools, like Google Analytics. Small reporting variations can occur due to differing data sync schedules and refresh timelines.
Your “Performance” page consolidates data from your connected Business Profiles and Google services. As Business Home monitors your business’s performance over time, it can identify performance drops, unexpected spikes, or notable metric changes.
- Go to your Business Home.
- On the side panel, select Performance
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- At the top, select a time period for your reports.
- To find deeper insights for a specific area, select View details.
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Based on the data available to you, Business Home Insights may display as various performance cards, including:
- Ad campaigns: Performance metrics related to your active ad campaigns.
- Website: Performance details for your website and/or online shopping products.
- Your business on Search & Maps: Performance related to your Business Profile metrics.
- In the detailed view, you can filter your data to analyze specific locations.
- Customer reviews: Insights regarding customer reviews about your business.
- Posts: Performance metrics for posts you published to your Business Profile.
Understand available performance metrics
Track your overall visibility, user interactions, engagement metrics, and advertising performance across platforms like Business Profile, Merchant Center, and Google Ads.
Google Business Profile performance metrics- Interactions: A summary of all your total interactions, which can include calls, chat clicks, bookings, directions, menu clicks, and website clicks.
- Calls: The number of times a customer clicked on the call button on your Business Profile. To track this metric, make sure to add your phone number to your profile.
- Chat clicks: The number of chat clicks made from your Business Profile.
- Bookings: The number of bookings people completed. To get data for this metric, your bookings must be managed through a booking provider.
- Directions: How many people asked for directions to your business. This metric counts unique direction requests by accounting for multiple taps, direction cancellations, and spam.
- Website clicks: The number of times people clicked on the website link on your Business Profile.
- Menu clicks: The number of times people clicked on the menu content per user, per day. This includes menu photos, menu links, and structured menu data on your Business Profile.
- Views: How many people viewed your Business Profile on Search and Maps. This number of views might be lower than the number of views you find on your Business Profile and email notifications. This might be due to several reasons:
- The metric counts the number of unique visitors who viewed your profile.
- A user can be counted a limited number of times if they visit your Business Profile on multiple devices, such as desktop or mobile, and platforms, such as Maps or Search.
- A person can only be counted once a day. We don’t count multiple visits on the same day.
- This metric only counts the views of your Business Profile and not the overall views of your business on Google.
- Platform & device breakdown: A breakdown of where customers viewed your Business Profile, comparing desktop vs. mobile traffic and Search vs. Maps.
- Searches: The search terms people used to find your business. Search queries show up whenever your Business Profile appears for a certain search. You can’t directly manage these queries. This metric is updated at the start of each month, and new data may take up to 5 days to become available in this report.
- Searches breakdown: Top search terms and counts for each.
- Post views: The number of views that your Business Profile posts received in a given date range.
- Average star rating: Average rating across all Business Profile reviews.
- Change in average star rating: The upward or downward shift in your average star rating over time.
- Review highlights: Key positive takeaways based on a sample of 100 reviews.
- Review lowlights: Key areas of complaint or improvement based on a sample of 100 reviews.
- Total number of reviews: The grand total of customer reviews submitted.
- Impressions - Products: How often your products were shown on Google, including both your paid ads and your free organic listings.
- Clicks - Products: The total number of clicks on your products on Google that led to visits to your product detail pages.
- CTR - Products: Your click-through rate, calculated by dividing product clicks by product impressions, which shows how often interactions led to visits to your online store.
- Impressions - Non-product pages: Organic impressions from website links & images.
- Clicks - Non-product pages: Organic clicks from website links & images.
- CTR - Non-product pages: Click-through rate for organic website links & images.
- Performance by product: A report showing which items you sell are the most popular on Google, ranked by their impressions, clicks, or click-through rate. New data may take up to 2 weeks to become available in this report.
- Performance by non-product pages: A breakdown that tracks traffic and performance metrics for your non-product pages, such as your online store homepage.
Tip: These are the Merchant Center metrics currently available in Business Home. To access additional metrics and insights for your website and online products, visit your Merchant Center account.
- Impressions: An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.
- Clicks: When someone clicks your ad, like on the blue headline or phone number of a text ad, it is counted as a click.
- CTR: Clickthrough rate (CTR) measures how often people click your ad after it's shown to them. CTR is calculated by dividing the number of clicks your ad receives by the number of times your ad is shown.
- For example, If you have 5 clicks and 1000 impressions, then your CTR is 0.5%.
- Cost: The sum of your spend on ad spend during the selected period.
Tip: These are the Google Ads metrics currently available in Business Home. For additional metrics and insights about your ads, visit your Google Ads account.
Get help with the Business Home beta
- Go to your Business Home.
- At the top right, select Help
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- From the drop-down options, select Contact us.
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