Understand your Business Profile performance

Important:

• Performance data is available only for verified Business Profiles. Learn how to verify your business on Google.
• To check your Business Profile performance, you must be signed in to the Google Account associated with your profile.

Performance data gives you insight into how people discover your Business Profile. It highlights how customers use Search and Maps to find your profile, and what actions they take once they do. You can access performance information for individual or multiple profiles.

Business Profile owners and managers can check the number of views, clicks, and other customer interactions with your profile on Search and Maps. You can use this performance info to track how popular your business is with customers. Learn more about available performance metrics.

Tip: You can set a date range to track your Business Profile performance over a period of time. This helps you discover how people interact with your business on Google.

Important: Only metrics that apply to your business appear. Not all metrics are available to you.

Performance data includes views, searches, and actions from both organic search results and Google Ads. In the business performance report, you can monitor specific profile interactions.

• Interactions: A summary of all your total interactions.
• Searches: The search terms people used to find your business.
  • The searches metric is updated at the start of each month. It might take up to 5 days to show up.
  • Search queries show up whenever your Business Profile appears for a certain search. You can’t directly manage these queries. Learn how to improve your ranking.
• Views: How many people viewed your Business Profile on Search and Maps.
  • This number of views might be lower than the number of views you find on your Business Profile and email notifications. This might be due to several reasons:
    • The metric counts the number of unique visitors who viewed your profile.
    • A user can be counted a limited number of times if they visit your Business Profile on multiple devices, such as desktop or mobile, and platforms, such as Maps or Search.
    • A person can only be counted once a day. We don’t count multiple visits on the same day.
    • This metric only counts the views of your Business Profile and not the overall views of your business on Google.
• Directions: How many people asked for directions to your business.
  • To better represent this metric, we changed how we count unique directions requests to account for:
    • Multiple taps.
    • Direction request cancellation.
    • Spam.
• Calls: The number of times a customer clicked on the call button on your Business Profile. Add your phone number to track this metric.
• Website clicks: The number of times people clicked on the website link on your Business Profile.
• Messages: The number of different conversations through messages.
• Bookings: The number of bookings people completed. To get data for this metric, your bookings must be managed through a booking provider. Learn how to set up bookings through a provider.
• Booking clicks: The number of times people clicked on your hotel's booking link. Users who click on your link are sent to your landing page to book directly with you. This metric only applies for hotels. Learn more about hotel booking links.
• Products: The number of times customers viewed products over a period of time. These views only count products sold at your Business Profile's location, not those sold online.
• Menus: The number of times people clicked on the menu content per user, per day. It includes menu photos, menu links, and structured menu data on your Business Profile.